Overview

Valeo Foods UK is the creative force behind a family of beloved brands spanning indulgence, innovation, and tradition. Our portfolio includes Kettle Crisps, Rowse Honey, Matthew Walker puddings, Barratt sweets, and Metcalfe Popcorn, with a commitment to quality and diversity.

We’re seeking a Head of Marketing to lead the Sweets and Chocolate category, shaping strategy and driving growth across Valeo-owned and retailer-owned brands. This role combines strategic leadership with hands-on execution, storytelling, and brand-building across multiple touchpoints.

You’ll be a mentor and motivator, building a high-performing, collaborative team and representing our brands with pride and purpose to industry stakeholders and retail partners.

You’ll have the freedom to shape strategy, drive brand building, and embed marketing excellence across the business, from annual strategy reviews to monthly performance reviews and compelling brand plans.

Applications close on Monday, 20th October 2025.

Responsibilities

• Lead the strategy and execution across both Valeo-owned and retailer-owned brands in the Sweets and Chocolate category.
• Hit, and ideally exceed, ambitious targets through energy, commercial acumen, and storytelling flair.
• Mentor and motivate a high-performing, collaborative marketing team.
• Represent the brands externally with pride and purpose across the industry and with retail partners.
• Shape category strategy and embed marketing excellence across the business.
• Oversee annual strategy reviews, monthly performance reviews, and the development of compelling brand plans.

Qualifications

• Are a passionate marketeer who understands both creativity and commerciality.
• Have experience leading and inspiring teams in FMCG brand or category roles.
• Can translate data and insight into meaningful consumer stories.
• Know how to build relationships with colleagues, agencies and retailers alike.
• Thrive in a fast-paced environment where you can make things happen.
• Believe in nurturing talent and leading with authenticity.

Additional Information

In return, you’ll join a business that gives you scope to make an impact, the autonomy to innovate, and the support to do your best work, shaping the future of some of the nation’s most loved brands.