Overview

Head of Marketing, Smartphone role at Swan Analytical USA. The role leads strategy and execution across the smartphones portfolio, owning marketing for the category and collaborating with Product, Sales, GTM, Creative, and other teams. In the short term this role will also be responsible for software marketing as it grows within the business.

Key Responsibilities

• Develop and execute the marketing strategy for the smartphone category, ensuring alignment with company vision and market positioning.
• Own the end-to-end marketing performance for smartphones, including brand positioning, customer acquisition, and lifecycle marketing.
• Drive the marketing vision and roadmap for smartphones, aligning it with broader business objectives and product goals.
• Collaborate closely with Product and GTM teams on the smartphone product roadmap, ensuring consumer-centric decision-making remains at the core of the strategy.
• Lead cross-functional collaboration with Product, Sales, Creative, Operations, and other departments to ensure successful execution of smartphone product launches and ongoing campaigns.
• Work with product development and innovation teams to ensure marketing strategies reflect customer insights, product features, and market trends.
• Oversee and execute all marketing campaigns for smartphone and software products, from pre-launch through post-launch and lifecycle management.
• Develop and implement go-to-market strategies, ensuring all marketing touchpoints (digital, social, retail, influencer, etc.) are aligned and impactful.
• Manage the lifecycle of smartphones and software post-launch, ensuring ongoing engagement with target audiences and maximizing product longevity.
• Establish KPIs to measure campaign success and use data-driven insights to optimize performance.
• Monitor market trends, competitive landscape, and consumer behavior to refine marketing strategies and keep the brand relevant in the smartphone industry.
• Lead and mentor a team of marketers, setting goals, providing guidance, and fostering professional growth.
• Build and nurture a high-performing marketing team with a focus on innovation, creativity, and results-driven approaches.
• Ensure consistent and compelling brand messaging across all channels, establishing an emotional connection with smartphone consumers.
• Enhance the brand’s presence in the smartphone market, ensuring resonance with new and existing customers.

Required Qualifications

• Bachelors degree in Marketing, Business, or a related field (MBA preferred).
• Proven experience in marketing smartphones or similar consumer electronics, with understanding of the smartphone market, consumer behavior, and industry trends.
• Exceptional leadership, project management, and cross-functional collaboration skills.
• Data-driven decision-making with experience using analytics to drive results.
• Experience in go-to-market strategy, product positioning, and lifecycle management.
• Excellent written, verbal, and interpersonal communication skills.

Preferred Skills

• Prior experience in tech-driven companies, particularly in the mobile phone or smartphone space.
• Familiarity with ecommerce and retail marketing strategies.
• Strong creative vision with understanding of digital and traditional marketing channels.
• Experience managing a team and mentoring junior staff.

What We Offer

• A chance to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity, creativity, and doing things differently
• A commitment to building a diverse, inclusive, and welcoming workplace for all