Head of Marketing - Shell Energy Trading

Join to apply for the Head of Marketing - Shell Energy Trading role at Bio-Energy Systems Chile.

Overview

The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG. Bringing regional and global marketing teams together into one team for improved efficiency and effectiveness, this hub-&-spoke model has a central marketing services team that acts as a centre of excellence, accountable for developing campaigns, content, assets and tools, insights, brand tracking, and managing all digital and social platforms and a central budget to support regional & business marketing teams implement their respective marketing plans. Embedded regional marketing teams ensure deep local market knowledge and alignment with local priorities to deliver business value. The approach maximises efficiencies with a single global team to act as an aligned, one-stop shop to optimise marketing of energy offers and create impactful customer engagement amongst Shell Energy B2B, Trading, and SLMT. The Head of Marketing drives efficiency and collaboration with a value-driven customer approach and has two main deliverables: enable profitable growth of the global Shell Energy value proposition and drive Shell's positioning in gas and power, LNG, and carbon credits, while supporting reputational strategies for carbon credits.

Your key accountabilities

• Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
• Deliver impactful thought leadership content and campaigns to strengthen and protect Shell's offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.
• Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
• Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell's global strategy of delivering more value with less emissions.
• Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts.
• Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
• Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy's external strategy and positioning.
• Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers energy and decarb journeys.
• Develop competitively differentiated insights on key B2B customers segments in each market deploying digital marketing tools and programs to support lead generation.
• Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.
• Lead a team accountable for translating business strategy into customer-focused and high-value impact marketing plans, programmes, and deliverables, bringing in external perspectives and functional knowledge to competitively deliver business agenda for B2B, Trading, and LNG.
• Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI, with a particular focus on measuring and transparently reporting incremental value of digital marketing activity to determine best value for spend.
• Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance.
• Lead agency relationships to ensure right-fit partners and best in class value delivery while creating global synergies for marketing ROI.
• Support acquisition or divestment of companies from a marketing and branding perspective
• Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI
• Embed Goal Zero mindset through visible management leadership.

Dimensions

• Team management of 19 staff across all regions
• Responsible for the marketing strategies and implementation of marketing plans for the global Shell Energy sub-brand and all regions to support overall business delivery
• Improve cost, discipline and resource efficiencies
• Improve ability to respond to regional opportunities while leveraging global scale & positioning
• Deliver consistent and compelling external narrative
• Marketing excellence and cost optimisation
• Global brand alignment for a strong and consistent Shell Energy brand

What You Bring

Successful candidate will report to the Vice President, Customer Solutions. The ideal candidate will need to be a demonstrated effective leader who can create collaborative, diverse, and unified teams globally. You must have an extensive communication and marketing background, commercial and strategic mindset, financial acumen, ability to articulate complex themes into digestible narratives, and strong executive communications/presentations and the ability to lead cross-business and functional teams. Deep understanding of gas, power, carbon trading, and LNG is fundamental with proven experience delivering marketing, comms, and reputational strategies for each as well as driving thought leadership and advocacy positions.

What You Bring (Qualifications)

• Bachelors degree in marketing, business, or other relevant field of study required
• Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation
• Significant experience in comms and reputation management
• Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits
• Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
• Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits
• Ability to influence others, both peers and senior leaders
• Excellent verbal and written communications
• Strategic thinker with ability to connect across businesses to deliver end customer value

What We Offer

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance-related salary increase—our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and international teams.
• Gain access to a wide range of training and development programmes.