What's the role

The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG.

Bringing regional and global marketing teams together into one team for improved efficiency and effectiveness, this team is modelled after a 'hub & spoke' model with a central marketing services team that acts as a centre of excellence, accountable for developing campaigns, content, assets and tools, insights, brand tracking, and managing all digital and social platforms and a central budget, to support regional & business marketing teams implement their respective marketing plans. Critical to the success of this model is having embedded marketing teams within the regions that have in-depth knowledge of local markets and are completely aligned with the local priorities to enable business value delivery. The approach maximises efficiencies with a single global team to act as an aligned, one-stop shop to optimise marketing of energy offers and creating impactful customer engagement amongst Shell Energy B2B, Trading, and Shell LNG Marketing & Trading (SLMT).

The Head of Marketing is an important role in driving efficiency and collaboration across trading with a value driven customer approach. It has two main deliverables: first to ...