Overview

The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team provides marketing support to LNG. The hub & spoke model places a central marketing services team as a centre of excellence, developing campaigns, content, assets and tools, insights, brand tracking, and managing all digital and social platforms and a central budget, to support regional and business marketing plans. Embedded regional marketing teams ensure alignment with local priorities to enable business value delivery. The Head of Marketing drives efficiency and collaboration across trading with a value-driven customer approach, delivering on the global Shell Energy value proposition regionally and globally, while supporting Shell\'s positioning as a key player in the gas and power industry and as a leading LNG provider. The role also supports reputational strategies for carbon credits and requires collaboration with businesses across trading, Downstream, corporate relations, and the global brand team. The role leads a global team of about 20 marketing specialists.

Responsibilities

• Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
• Deliver impactful thought leadership content and campaigns to strengthen and protect Shell\'s offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.
• Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
• Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell\'s global strategy of delivering more value with less emissions.
• Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts.
• Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
• Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy\'s external strategy and positioning.
• Collaborate across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers\' energy and decarb journeys.
• Develop competitively differentiated insights on key B2B customer segments in each market, deploying digital marketing tools and programs to support lead generation.
• Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.
• Lead a team accountable for translating business strategy into customer-focused and high-value impact marketing plans, programmes, and deliverables, incorporating external perspectives and functional knowledge to deliver the business agenda for B2B, Trading, and LNG.
• Ensure all marketing activities are monitored and measured for effectiveness. Use data and insights to drive performance and ROI, with a focus on measuring incremental value of digital marketing activity to determine best spend.
• Drive excellence by nurturing a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance.
• Lead agency relationships to ensure the right-fit partners and best-in-class value delivery while creating global synergies for marketing ROI.
• Support acquisition or divestment of companies from a marketing and branding perspective.
• Own the global and regional marketing budgets and drive accountability for delivering on time and within budget with high ROI.
• Embed a Goal Zero mindset through visible management leadership.

Dimensions

• Team management of 19 staff across all regions
• Responsible for the marketing strategies and implementation of marketing plans for the global Shell Energy sub-brand and all regions to support overall business delivery
• Improve cost, discipline and resource efficiencies
• Improve ability to respond to regional opportunities while leveraging global scale & positioning
• Deliver consistent and compelling external narrative
• Marketing excellence and cost optimisation
• Global brand alignment for a strong and consistent Shell Energy brand

Qualifications

• Bachelor\'s degree in marketing, business, or other relevant field of study required
• Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation
• Significant experience in comms and reputation management
• Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits
• Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
• Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG, power, and carbon credits
• Ability to influence others, both peers and senior leaders
• Excellent verbal and written communications
• Strategic thinker with ability to connect across businesses to deliver end customer value
• Progress as a person as we work on the energy transition together
• Continuously grow transferable skills to get ahead
• Work at the forefront of technology, trends, and practices
• Collaborate with experienced colleagues with unique expertise
• Balance priorities in a values-led culture
• Enjoy flexible working hours and potential remote/mobile working
• Competitive starting salary with annual performance-related increases and strong pay/benefits packages
• Paid parental leave, including for non-birthing parents
• Inclusive and diverse workplace; applications from all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences are encouraged
• Grow through diverse career opportunities in national and international teams
• Access to a wide range of training and development programmes