Head of Marketing & Product Development - UK Non-Food Division - FMCG

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Overview

Head of Marketing & Product Development - UK Non-Food Division — West Midlands based, flexible working. Competitive Basic, Bonus, Car allowance and Benefits.

• Location: West Midlands
• Industry: FMCG, non-food bakeware and kitchen division

The Company

Fast growing and dynamic €600m FMCG European group with broad range of non-food and food-based products focused on consumers’ everyday household usage needs through a range of high-quality, well-known brands and retailer own-label products.

The business has achieved substantial sales growth over the past 5 years through both M&A and organic growth with a strong strategic vision for further growth over the next 5 years. The UK market operates with a number of business divisions with combined sales of over €100m.

We are now looking to appoint an experienced Head of Marketing & Product Development for the non-food bakeware and kitchen division.

The Job

This rare Marketing role will work at the heart of the business with a broad range of responsibilities including all elements of brand marketing, product innovation and development, and directly sourcing with global suppliers, managing NPD/EPD from concept to launch both internally and externally.

Support and lead the marketing team; manage all elements of the marketing mix including brand communications, consumer research & insights, trade press communications, exhibitions, launching the yearly product catalogue and driving effective digital/social media activations.

The role reports to the Commercial Director and offers a balance of strategic marketing thinking and hands-on delivery to move initiatives quickly and creatively.

About You

Having accelerated your brand marketing career in branded consumer goods, you have experience across all elements of the marketing mix and are seeking a role where you can drive real impact. This includes strategic, insight-led product innovation from concept to launch and consumer/trade led brand communications focused on driving sales.

You have a solid understanding of modern social media strategy and activations while working with external agencies. Experience with directly managing NPD/EPD product innovations with global suppliers through to UK trade launch would be an advantage.

Personality-wise, you are consumer insight-led with a sharp creative marketing mindset, high energy and enthusiasm, and a focus on team management to achieve results.

If you possess the required brand marketing and innovation experience, please forward your CV quoting reference MS/2595 to mark@smithcarey.co.uk together with your current benefits package.

Closing date for applications: 25th September 2025.

What we are looking for

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Product Management
• Industries: Household Appliance Manufacturing and Food and Beverage Manufacturing

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