Accepting applications until: 17 October 2025

Job Description

Your Role: Head of Marketing, Local Sales

As a Head of Marketing at Global, you will:

Key Responsibilities

Team Leadership & Transformation (35%)

• Lead, inspire and develop the Local Sales Marketing team (currently Online Marketing, CRM & Content, and Marketing & Insights), ensuring clear objectives, collaboration and growth.
• Transform the team’s approach to SME segmentation and marketing, embedding a data-first and customer-focused mindset.
• Champion a culture of agility, experimentation, and continuous improvement.
• Drive alignment across colleagues in Sales, Strategy, and National Marketing to ensure campaigns ladder up to Global’s wider commercial objectives.

Marketing Strategy & Execution (40%)

• Define and deliver the end-to-end marketing strategy for Local Sales – from digital lead generation and CRM nurture to insight-led sales support, content, and partnerships.
• Shape audience segmentation models and marketing journeys tailored to SME and regional advertisers, ensuring messaging resonates and drives response.
• Work with Salesforce to create a strong on- and off-platform lifecycle approach, connecting acquisition, nurture, retention, and in-life campaigns.
• Oversee campaign delivery across paid media, CRM, content, partnerships and events – ensuring every channel is integrated and effective.
• Own and evolve the B2B events strategy to build brand presence and drive demand among SME audiences.
• Ensure the Local Sales enablement platform (Showpad) is maintained, updated and leveraged as a critical sales tool.
• Support Local Sales teams with pitches – ensuring compelling, insight-led marketing content and positioning are available to win new business.
• Provide thought leadership and proactive recommendations to senior stakeholders, based on data, product performance and market insight.

Collaboration & Commercial Impact (25%)

• Partner with Sales leaders to ensure marketing campaigns are tightly aligned to trading priorities.
• Act as the key voice of marketing within Local Sales leadership forums, owning performance reporting and insight-driven updates.
• Build strong internal networks across the business – from product and data to technology and creative – to maximise resources and impact.
• Maintain a clear view of product performance, market trends, and competitor activity, and use this to guide marketing priorities and execution.

What You’ll Love About This Role

• Think Big: Connecting day to day activities to the long-term vision for your team.
• Own It: The opportunity to be proactive in creating leads and drive demand in the market.
• Keep it Simple: Seeing the impact that simple insight-led marketing has for our sales teams.
• Better Together: Collaborating with a fantastic regional team in a hybrid working model.

What Success Looks Like

In your first few months, you’ll have:

• Developed an in depth understanding of our Local teams, their opportunities and challenges.
• Scope out the end-to-end Marketing Strategy for Local Sales.
• Begun work on transforming the team’s approach to SME segmentation and marketing
• Get to know your direct reports and understand their development goals and ambitions

What You’ll Need

About You

• A confident leader who thrives on building, transforming and motivating teams.
• Strategic but hands-on – just as comfortable shaping long-term direction as you are getting into campaign execution.
• Commercially sharp and data-driven – with a natural instinct to understand product performance, market trends, and competitor activity.
• A natural collaborator who can influence senior stakeholders and build strong cross-functional partnerships.
• Energetic, proactive and resilient – you don’t wait to be told, you take the lead.

Skills & Experience

• Significant B2B marketing leadership experience, ideally within media, advertising, or a fast-moving commercial environment.
• Strong track record in SME marketing, audience segmentation and campaign delivery across multiple channels.
• Experience managing and transforming marketing teams, with proven people leadership and development skills.
• Deep understanding of digital, CRM, insights-led marketing, sales enablement, and event strategy.
• Hands-on experience with Salesforce Marketing Cloud or similar CRM, and the ability to design lifecycle marketing journeys across acquisition, nurture and in-life.
• Strong communicator with excellent stakeholder management skills.
• Comfortable balancing strategic priorities with hands-on execution.
• Organised, pragmatic and commercially minded, with an instinct to track trends and performance.