Overview

Contract: Fixed term - maternity cover. This is an excellent opportunity to join Swansea University and use your experience to lead its Marketing Intelligence Service within the Marketing, Recruitment & International (MRI) directorate.

This pivotal role, covering a period of maternity leave, will lead a high-performing analytical team, delivering market intelligence, research, and insight to inform strategic and operational decision-making across the University, in areas of marketing, recruitment and internationalisation activity. You will play a key role in shaping the University’s academic portfolio, ensuring a market-led approach and enabling evidence-based marketing and student recruitment activity.

Responsibilities

• lead the development and implementation of marketing intelligence plans
• provide analysis and reporting on the global HE market
• measure and optimise the impact of marketing and recruitment campaigns
• collaborate with external bodies such as UCAS and JISC to enhance insight capabilities
• empower colleagues across MRI to make data-driven decisions
• work closely with Faculties and other Professional Services to provide meaningful insight

Qualifications

• Significant experience in data analysis and insight
• Excellent communication and leadership skills
• A degree or relevant professional qualification are essential
• Experience in the HE sector is desirable