Overview

Head of Marketing for IN2WW (India to Worldwide cross-border advertisers) who dares to Invent and Simplify and Think big. This role is responsible for building marketing infrastructure from scratch in a start-up like environment for Amazon Advertising in India. The role requires native understanding of the India business landscape and preferably knowledge on cross-border e-commerce.

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. We are building a range of advertising products that enhance the customer experience and are integrated with our core eCommerce platform. We have developed products that leverage Amazon’s strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase.

A strategic part of our charter is to build a portfolio of self-service advertising products to enable small and medium businesses (SMB) to engage with customers in relevant ways. Our growing team in Asia drives awareness, activation and engagement for Asia-based sellers advertising in the rest of the world, including North America, Europe and Japan. More and more Asia sellers are looking to build their brands globally via Amazon’s brand-building ad products (e.g., Sponsored Brand, Stores).

We are seeking a Head of Marketing (IN2WW) to join our team to build marketing infrastructure, and create multi-channel campaigns/strategies especially on the digital marketing front to drive the awareness and adoption of Amazon’s brand-building ad products in India for cross-border sellers and advertisers.

This role is a managerial role, and will start as an IC to build up the team. He/she will be responsible for setting the strategy and leading the team for the implementation of marketing activities in the IN2WW arc. This Senior role will work at both the strategic level and the executional level to create impact for our customers.

Our team is growing fast, and now is a great time to join the team and shape marketing communication for this high visibility program.

Key responsibilities

• Set marketing strategy for the IN2WW arc
• Hire and develop the best for the IN2WW team
• Build marketing infrastructure, including but not limited to marketing channels, content development, training and partnership programs
• Set up working models with internal teams and external partners to collaborate on marketing reach-out to Amazon sellers
• Own marketing budget and multi-channel campaigns from end to end
• Optimize against key metrics including CTR, open rates, and advertisers registered
• Track marketing best practices in the region, monitor industry trends, and make recommendations

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

• Experience using SQL to pull data and metrics to deliver reports
• Experience with basic HTML, website management and content management systems (CMS)

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