Overview

This role leads the strategic direction and delivery of all marketing and fundraising activity, ensuring that our cause resonates with the public, stakeholders, and supporters. Through powerful storytelling, brand development, and diversified fundraising, the postholder will inspire action, deepen supporter relationships, and generate the resources needed to sustain and grow our charitable work. This role is essential to ensuring our message is heard, our impact is visible, and our mission is supported by an engaged and growing community.

Responsibilities

• Develop and deliver a global marketing, PR, and fundraising strategy.
• Manage digital channels, campaigns, media relations, and crisis communications.
• Produce impactful content and materials (reports, newsletters, speeches, press releases).
• Ensure brand consistency, compliance, and effective budget management.
• Lead and develop a small team.
• Grow income through corporate partnerships, community fundraising, and donor engagement.
• Design donor journeys to improve retention and lifetime value.
• Monitor fundraising KPIs, ROI, and campaign performance.
• Support major fundraising events and appeals.
• Align and support regional offices with the global marketing strategy.
• Share best practices and lead creative campaign development across chapters.

Qualifications

• 5+ years' marketing experience, ideally in fundraising or the charity sector.
• Proven leadership and team management skills.
• Excellent storytelling and communication abilities.
• Strong track record in multi-channel and digital campaigns.
• Solid knowledge of donor engagement and fundraising strategies.
• Budget management skills with a results-driven approach.
• Passion for humanitarian causes and alignment with our mission.
• Proactive and innovative self-starter.
• Strategic thinker with attention to detail.
• Confident working independently.
• Strong relationship builder.
• Creative, adaptable, and impact-driven.
• Candidates must have the legal right to work in the UK; we are unable to offer visa sponsorship for this position.