Overview

Based at our Luton campus (with travel to other sites as needed).

At the University of Bedfordshire, we’re transforming lives through Career-Powered Education. With six subject areas now ranked in the UK top 25 (Guardian University Guide 2026), we’re on an upward trajectory and we’re looking for a bold, ambitious marketing leader to help us go even further.

This is your chance to shape the applicant journey for thousands of students, leading innovative marketing and CRM strategies that truly make a difference.

Head of Marketing & CRM

As our new Head of Marketing & CRM, you’ll:

• Drive CRM strategy to deliver personalised, impactful engagement with enquirers and applicants.
• Lead generation campaigns that cut through the noise and bring results.
• Harness data and insight to drive smart, creative decision-making.
• Inspire and mentor a talented marketing team covering both UK and international recruitment.
• Collaborate across the University, from Admissions to Faculties to deliver joined-up, student-centred campaigns.
• Manage agency partnerships and budgets with a sharp eye for ROI and innovation.

This is a leadership role at the heart of our Marketing and Communications Directorate, reporting directly to the Director of Marketing and Communications, and working closely with senior colleagues across Digital, Comms and Recruitment.

We’re open to applications from both inside and outside the sector, what matters most is your ability to deliver high-impact marketing, create outstanding applicant experiences, and lead with vision and energy.

Equality, diversity and inclusion are at the heart of our values. We particularly encourage applications from underrepresented groups, including Black, Asian and Ethnic Minority candidates, disabled people, LGBTQ+ people and women at senior levels.

What we offer

• Generous pension and annual leave entitlement
• Free gym membership and fitness classes
• Flexible working arrangements
• Professional and personal development opportunities
• A vibrant, inclusive working environment where creativity thrives

Interviews: 6th November 2025

Ready to make your mark? Apply here: https://ubedsli.webitrent.com/ubedsli_webrecruitment/wrd/run/ETREC107GF.open?VACANCY_ID=766836GXQ8&WVID=264209000d

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Higher Education

We’re committed to equality, diversity and inclusion in our recruitment and employment practices.