Overview

Loungers is a substantial and growing operator in the UK hospitality sector, operating over 300+ sites in England and Wales across three distinct but complementary brands, Lounges, Cosy Club, and Brightside. Founded in 2002 by three friends who wanted to create a neighbourhood café-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years. Despite being the fastest growing café/restaurant group in the Country, Loungers has retained its entrepreneurial spirit and quirky 'Loungey' local community atmosphere.

Purpose of Role

Cosy Club is on a journey of transformation - elevating our food, evolving our customer experience, and sharpening our brand. The Head of Marketing will lead this transformation from a brand perspective. They will define who the Cosy Club customer is, own the brand positioning, and translate this into a clear, measurable marketing laydown. This role will ensure that every campaign, channel, and message delivers against our promise of honesty, reliability, and quality, while also driving commercial growth.

This role is Bristol based with a working pattern of 3/4 days in our Bristol HQ and 1/2 days working from home or site.

Responsibilities

Brand Strategy & Customer Definition

• Define and evolve the Cosy Club customer profile using data, segmentation, and insight.
• Own the brand positioning, ensuring Cosy Club stands apart in the market and reflects our values of honesty, reliability, and quality.
• Champion our food transformation journey, ensuring menu innovation and quality are at the heart of our marketing.
• Track competitor activity and market trends to guide strategy.

Marketing Planning & Execution

• Build the annual marketing laydown, balancing blockbuster campaigns, drumbeat activity, and always-on content.
• Write clear, insight-driven campaign briefs, defining objectives and how each channel should be used to deliver the strategy.
• Work across Paid, Owned, and Earned channels to ensure integration and impact.
• Define and track success measures, focusing on both effectiveness and efficiency.
• Feel confident in the grey - able to test, learn, and launch quickly rather than waiting for perfect conditions.

Budget & Effectiveness

• Own the Cosy Club marketing budget: forecast, track, and optimise spend for ROI.
• Partner with Insights to evaluate campaign performance and customer behaviour.
• Use data to make decisions and improve effectiveness over time.

Channel Strategy & Martech

• Define how Paid, Owned, and Earned channels work together to deliver the Cosy Club strategy.
• Work with SMEs to ensure consistency and integration across performance media, CRM, social, PR, and community.
• Understand martech capabilities (Airship, segmentation tools, CDP integration) and how to use them to personalise content and deepen customer relationships.

Leadership & Influence

• Line-manage the Cosy Club Brand Manager, setting priorities and coaching delivery.
• Collaborate with Operations, Food & Drink, and Group Marketing to ensure alignment across the business.
• Influence confidently at all levels - from site managers to the Exec - building trust in marketing as a growth driver.

Skills & Experience

• 7+ years in brand/marketing management, ideally hospitality, retail, or lifestyle sectors.
• Proven ability to define brand positioning and customer strategies.
• Strong track record of leading multi-channel marketing plans that integrate Paid, Owned, and Earned.
• Data literate - comfortable interpreting dashboards, customer segmentation, and campaign metrics.
• Experience with martech and CRM platforms, ideally Airship/Zonal, with an understanding of personalisation at scale.
• Highly creative, able to generate ideas that cut through, but also structured in execution.
• Comfortable thinking both strategically and tactically.
• Confident in ambiguity, willing to test, adapt, and launch at pace.
• Excellent influencing skills across multiple levels and disciplines.
• Passion for food and hospitality, with belief in menu transformation as central to brand growth.

Success in this Role Looks Like

• Cosy Club has a clear customer definition and differentiated brand positioning understood across the business.
• Marketing laydown is executed with discipline and impact, balancing blockbusters with everyday moments.
• Campaigns are delivered quickly, tested, and optimised, rather than stuck in planning cycles.
• Data and insight drive decision-making, with ROI and effectiveness clearly reported.
• Martech tools are used smartly to personalise content and build customer loyalty.
• The food transformation story is consistently told, making honesty, reliability, and quality central to our brand promise.
• Cosy Club becomes recognised as one of the most creative and distinctive brands in UK casual dining.

What\'s in it for you?

• 28 days holiday (including bank holidays)
• Competitive bonus scheme
• A culture that appreciates ideas and celebrates individuality
• Founder-led business - we might have c300 sites, but we still maintain an entrepreneurial spirit through everything we do
• 50% off food at all Lounges, Cosy Clubs and Brightsides
• Pension contribution
• 24/7 mental health support
• Amazing events including LoungeFest - our annual company festival - Christmas parties and more
• We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we'd love to have you.