Overview

creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Key Responsibilities

• Contribute to a holistic, proactive content strategy (the messaging powerhouse of the company) designed to reveal the roll-out of core, brand and commercially-minded deliverables in a consistent, clear and timely fashion via key channels. Aligned to a "red-thread" brand narrative and key messaging house, the evolving plan documents quarterly hero content and strategic project deliverables - and in turn, how the content will be leveraged across key audiences.
• Help lead the global PR strategy and delivery alongside the Senior Global PR and Communications Manager, working together to direct our global PR agency and aligning the regions to build a strategic media engagement plan that leverages the broader content strategy - bringing it to life in new and creative ways. Help ensure alignment with sister operating companies at Collinson, where appropriate. Brings new ideas that ensure we go beyond the press release by considering paid and organic media and blogger engagements, live broadcast opportunities, media roundtables, and editor fireside chats. Creativity and commercial-alignment is key.
• Devise a global event and hospitality strategy and delivery plan, alongside the Marketing Communications Manager, which enables the brand to engage with key clients and prospects in a meaningful way. Be it sponsorship of an industry event, a media roundtable, or a client event with our top global accounts - the plan will help align key stakeholders behind a focused approach, aligned to the wider content strategy.
• Help position select C-Suite employees as informed, inspired and engaging thought leaders through executive profiling - from LinkedIn content, media engagements and event speaking opportunities, to filmed client case studies - the approach will ensure target audiences recognise key Collinson executives, ensuring the brand is relatable and personable.
• Work closely with the Brand and Marketing team to help conceive a global brand partnership strategy designed to help bring our core communication pillar around sports and wellness to life, while elevating Priority Pass' position as an aspirational lifestyle benefit. Considerations should include brand advocate engagement and sporting event sponsorship or hosting.
• Oversee the team that manages crisis/incident communications, aligning key stakeholders behind a well-crafted communications plan - including reactive and proactive statements, as the situation requires - with the aim of controlling evolving narratives.
• Contribute to (and enhance, where possible) measurement and monitoring of, and reporting on, the effectiveness of marketing communications activities, helping to ensure we're successfully communicating impact to key stakeholders across the business.
• Extensive experience in marketing communications working in a global or multi-market business with multi-functional teams and a large portfolio of products and services. Strong experience in PR, communications and events required.
• Extremely creative, collaborative, with excellent stakeholder influencing, management and communication skills.
• Ability to work strategically, challenge constructively and translate ideas and complicated topics into easily-digested content that resonates with the intended audience.
• University degree in relevant topic, e.g. Marketing, English, Journalism, or equivalent professional qualification.
• Excellent planning and organisational skills with the ability to work to strict deadlines and manage multiple projects simultaneously within a dynamic and growing business.
• Ability to demonstrate ROI and learnings from the ownership of marketing plans, activities and budget.
• Self-motivated with high level of initiative and strong sense of ownership.
• A team player and people manager who works effectively with, and is able to positively influence, colleagues at all levels. Experience of working with C-Suite is important.

About the employer

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world's original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and