Marketing Talent | Marketing Recruitment Experts provided pay range

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Base pay range

Head of Marketing - B2B Financial Publishing - London

*You must have at least 6 years' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events and team management experience in order to be considered for this role*

This is an exciting opportunity to join a fast-growing B2B financial publishing business as a Head of Marketing.

The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions.

Leading a marketing team of four, you will have strong experience in B2B publishing or intelligence / data subscription products with a track record of revenue growth.

Requirements:

• At least 6 years' B2B marketing experience (publishing & subscriptions)
• Experience with Salesforce, Pardot, Marketo, or similar preferred
• Strong team management experience
• Experience working with sales / business development functions
• Significant experience in analysing data and the ability to convert data into meaningful insight
• Significant experience working in Analytics tools (e.g. Google Analytics)
• Significant experience in owned, earned and paid marketing channels
• IT Literate; MS office, advanced Excel

Main responsibilities:

• Define audience segments to ensure that product positioning and value propositions resonate effectively.
• Collaborate with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement.
• Oversee the management and activation of subscription programs to stimulate and capture demand.
• Work with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.
• Optimise the subscription lead funnel to generate high-quality MQLs, improving conversion rates and reducing customer acquisition costs, while collaborating with the subscriptions team on marketing’s role in closed-won business.
• Develop comprehensive customer journeys to nurture target audiences.
• Position the brand as a category leader by identifying opportunities to enhance credibility, engagement, and awareness, fostering stronger conversations that attract high-intent leads.
• Explore and develop new marketing channels to create fresh business opportunities.
• Increase submissions for awards, contributing to commercial revenue while collaborating closely with the awards editor.
• Leverage awards to boost subscription revenue, working in tandem with the AMS sales team.
• Support the generation of client marketing revenue, engaging confidently with commercial clients and utilizing various digital channels, including email, paid media, and social media.
• Drive attendance for Live events.
• Manage marketing budgets to ensure optimal allocation and efficiency.
• Present results and insights regularly to commercial stakeholders.
• Foster a culture of innovation, experimentation, and knowledge sharing.
• Lead a team of four marketers, providing support for career development, goal-setting, and quarterly performance evaluations.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: head of marketing, marketing, b2b, publishing, subscriptions,events, conferences, senior marketing, publishing, campaign, channel, media, analytics, strategy, email, social media, digital, online, PPC, conversion, FTC, contract, interim, London, UK.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Book and Periodical Publishing, Events Services, and Financial Services

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