Head of Marketing - B2B Financial Publishing - London

This role is hybrid with 3 days per week in the London office.

This is an exciting opportunity to join a fast-growing B2B financial publishing business as a Head of Marketing. The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions. Leading a marketing team of four, you will have strong experience in B2B publishing or intelligence / data subscription products with a track record of revenue growth.

Requirements

• At least 6 years\' B2B marketing experience (publishing & subscriptions)
• Experience with Salesforce, Pardot, Marketo, or similar preferred
• Strong team management experience
• Experience working with sales / business development functions
• Significant experience in analysing data and the ability to convert data into meaningful insight
• Significant experience working in Analytics tools (e.g. Google Analytics)
• Significant experience in owned, earned and paid marketing channels
• IT Literate; MS office, advanced Excel

You must have at least 6 years\' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events and team management experience in order to be considered for this role.

Main responsibilities

• Define audience segments to ensure that product positioning and value propositions resonate effectively.
• Collaborate with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement.
• Oversee the management and activation of subscription programs to stimulate and capture demand.
• Work with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.
• Optimise the subscription lead funnel to generate high-quality MQLs, improving conversion rates and reducing customer acquisition costs, while collaborating with the subscriptions team on marketing’s role in closed-won business.
• Develop comprehensive customer journeys to nurture target audiences.
• Position the brand as a category leader by identifying opportunities to enhance credibility, engagement, and awareness, fostering stronger conversations that attract high-intent leads.
• Explore and develop new marketing channels to create fresh business opportunities.
• Increase submissions for awards, contributing to commercial revenue while collaborating closely with the awards editor.
• Leverage awards to boost subscription revenue, working in tandem with the AMS sales team.
• Support the generation of client marketing revenue, engaging confidently with commercial clients and utilizing various digital channels, including email, paid media, and social media.
• Drive attendance for Live events.
• Manage marketing budgets to ensure optimal allocation and efficiency.
• Present results and insights regularly to commercial stakeholders.
• Foster a culture of innovation, experimentation, and knowledge sharing.
• Lead a team of four marketers, providing support for career development, goal-setting, and quarterly performance evaluations.

Applicants should note that responses may take time; if you are not contacted within 14 days, your application may not have been successful. Please monitor the website for future positions: www.marketing-talent.co.uk.

Key words: head of marketing, marketing, b2b, publishing, subscriptions, events, conferences, senior marketing, publishing, campaign, channel, media, analytics, strategy, email, social media, digital, online, PPC, conversion, FTC, contract, interim, London, UK.