Overview

TEMBO Ltd, Greater London, United Kingdom

Head of Marketing (B2B Events)

Location: London (3-4 days in-office)

Our client is seeking an experienced Head of Marketing to take ownership of the marketing strategy and execution for a flagship UK event. This is a senior leadership role where you’ll shape the brand, lead a talented team, and deliver high-impact campaigns that drive audience growth, engagement, and commercial success.

Responsibilities

• Develop and deliver the overall marketing strategy for a large-scale annual event
• Lead and inspire a team of marketing professionals across digital, content, and design
• Manage the full marketing budget, ensuring ROI and effective resource allocation
• Oversee multi-channel campaigns (digital, social, print, PR, partnerships) to maximise reach and engagement
• Drive audience acquisition and retention through data-driven insights and innovative approaches
• Collaborate closely with sales, operations, and external agencies to ensure alignment and impact
• Monitor performance metrics, reporting regularly on campaign effectiveness and audience growth
• Safeguard and evolve the event’s brand identity, ensuring consistency across all channels

About You

• Proven track record in a senior marketing leadership role, ideally within events, exhibitions, or B2B marketing
• Strong strategic thinker with the ability to translate vision into actionable plans
• Skilled in digital marketing, brand management, and integrated campaign delivery
• Excellent leadership and people management skills, with experience developing high-performing teams
• Commercially astute, with the ability to manage budgets and deliver measurable results
• Confident communicator, able to influence stakeholders at all levels
• Creative, adaptable, and comfortable working in a fast-paced environment

What’s on Offer

• The chance to lead marketing for a high-profile UK event with national recognition
• A role where your creativity and leadership will directly shape the success of a flagship brand
• Collaborative, supportive environment with opportunities to innovate and make a lasting impact
• Competitive salary and benefits package

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Events Services