Overview

Head of Marketing and Communications

Department: People & Culture

Employment Type: Permanent

Location: Swindon

Reporting To: Charlie Hadden

You will play a crucial role in aligning regional marketing efforts with the overarching Sumer group marketing strategy. Working closely with hub leadership, local marketing resource and Sumer Group stakeholders, you will act as the key conduit between local marketing activities and the national marketing function, ensuring consistency, efficiency, and measurable impact.

This is a dynamic role requiring strategic insight, hands-on execution, and strong stakeholder engagement skills to drive business growth, enhance brand positioning, and support client acquisition across your designated region.

The successful candidate will be an experienced marketing leader with a passion for driving growth, fostering collaboration, and delivering measurable results.

Responsibilities

• Strategic Marketing Execution
  • Working closely with the Chief Commercial Officer and Sumer Group Marketing Director to adopt the best practice approaches to marketing strategy, planning and budgeting.
  • Creating local marketing strategy and activity plan, working with JEC to deliver
  • Support the implementation of the group-wide marketing strategy and align with the bespoke aims and objectives of regional hubs.
  • Ensure that regional marketing initiatives align with the overall brand identity and messaging.
• Campaign & Lead Generation
  • Plan and execute regional marketing campaigns, ensuring alignment with national strategies and objectives.
  • Drive localised lead generation initiatives, working in collaboration with sales and client-facing teams.
  • Support sector and service line campaigns by implementing tailored regional activations.
• Digital Marketing & Brand Presence
  • Enhance the digital presence of regional hubs, optimising websites, SEO, PPC, and content marketing.
  • Ensure brand consistency across all digital and offline channels within the region.
  • Support the execution of local events, PR opportunities, and networking initiatives.
• Collaboration & Stakeholder Management
  • Act as a trusted marketing advisor and business partner to regional leaders, helping them leverage marketing to achieve business goals.
  • Partner with client service teams to create compelling marketing materials that support client acquisition and retention.
  • Work closely with the national marketing team to share insights, best practices, and success stories.
• Performance Tracking & Reporting
  • Produce relevant KPIs, monitor and analyse marketing performance metrics, making data-driven recommendations for improvement.
  • Report on regional marketing activities, demonstrating ROI and key successes.
  • Support the optimisation of marketing budgets to maximise impact.
• Internal Communications
  • Leading on internal communications, providing a clear strategy and plan for all internal messaging
  • Creating an appropriate communications framework and ensuring all messaging is aligned with brand guidelines (tone and style)

Qualifications

• A strategic thinker - able to see the bigger picture and align marketing efforts with business goals.
• A strong communicator - skilled at influencing stakeholders at all levels and leading cross-functional teams.
• An innovator - eager to leverage new technologies, digital tools, and data-driven insights to enhance marketing performance.
• Collaborative and adaptable - comfortable working in a fast-paced, evolving environment with multiple stakeholders.

Skills, Knowledge and Expertise

• Proven experience in a senior marketing leadership role within a multi-site professional services or B2B environment.
• Expertise in digital marketing, sales enablement, and marketing automation.
• Strong track record of developing and executing national marketing strategies.
• Experience in budget management and ROI-driven marketing approaches.
• Experience within accountancy, legal, or financial services (desirable).
• Familiarity with marketing technology stacks, including CRM and automation tools