At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Lifecycle Marketing to play a key role in our Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Head of Lifecycle Marketing you’ll:

Build and scale our lifecycle marketing function from the ground up. Reporting to the VP of Growth Marketing, this role is ideal for a builder—someone who thrives in ambiguity, is both highly technical and creative, and can establish scalable infrastructure, programs, and processes that deliver measurable impact.

The core responsibility of this role is to drive customer activation, adoption, and retention across the lifecycle. You’ll design lifecycle motions that support our Product-Led Growth (PLG) strategy and complement our Sales-Led Growth (SLG) priorities, ensuring lifecycle becomes a core driver of growth.

You’ll own the customer journey across marketing and product touchpoints, leveraging behavioral data to design and execute lifecycle programs that deepen engagement, improve retention, and accelerate expansion. It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:

Strategy & leadership

Infrastructure, segmentation & experimentation

Program development & execution

Cross-functional collaboration

Measurement & Reporting

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

Why Join Us

What We Offer

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.

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