Overview

JOB TITLE: Head of Growth Marketing

LOCATION(S): London, Bristol, Chester, Halifax, Leeds or Edinburgh

HOURS: Full time

Salary: £104,992 - £146,650

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

End Date: Thursday 18 September 2025

Salary Range: £0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

About this opportunity

We’re searching for a Growth Marketing expert who can help our Consumer Businesses grow faster. You’ll be responsible for developing and implementing data-driven marketing strategies that drive customer acquisition and incremental sales growth for our entire portfolio of products and brands.

You’ll be a digital growth expert who can understand and simplify technical details, making them accessible and relevant to all team members. You'll work transparently, demonstrating how results are achieved and avoiding hidden metrics. Your focus will be on delivering tangible results quickly, while also considering broader, long-term goals beyond immediate sales.

We’re running a matrix structure where Full Funnel Marketing Teams work with specialist Accelerators, of which this role leads one, to deliver ground-breaking marketing plans. We need someone who is an arch collaborator first and foremost. If you are driven by team size or personal power, this isn’t for you.

This is a building role as we scale the largest financial transformation in Europe. If you are driven to make meaningful work with brilliant people and are willing to roll up your sleeves to lead through doing, please read on!

About us

If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business shaping finance as a force for good. A bank that empowers its people to innovate, explore possibilities and grow with purpose.

What you’ll need

Reporting to our Consumer Marketing Director for Banking & Borrowing, your key focus will be to:

• Develop a data-driven comprehensive growth strategy that delivers customer acquisition across all products and brands, staying ahead of industry shifts and the market.

• Work in partnership with Marketing teams, deploying teams to agile pods under their leadership to design and optimise personalised, automated campaigns that drive growth. Your team will lead on automating and optimising successful tests, sharing and optimising results with the Full Funnel teams.

• Deliver growth marketing across digital acquisition channels including, but not limited to; paid search, affiliate, programmatic, ASO, re-targeting, referral and app marketing.

• Oversee the growth marketing paid media budget and ensure optimal allocation to deliver the best return on investment.

• Work in partnership with our teams to define and deploy the right Adtech and measurement to set us up for success.

• Lead the overall agency relationship with Publicis, our media agency.

• Lead the pitch and review process for any new agencies that support the execution and strategy of media and growth.

• Build a culture of excellence and ensure we have the right people on the right problems and that our teams are fulfilled in their work.

We’ll be looking for these skills and experiences. If you don’t have some of these but think you’ve got what it takes, get in touch. We’ll be hiring for attitude, experience and expertise in equal measure. Experience working at a bank is nice, but not necessary.

Key skills we're looking for

• Deep multi-channel expertise: Deep and proven experience developing channel strategies that drive incremental growth across paid search and display, affiliate, programmatic, ASO, re-targeting, referral and app marketing.

• Growth hacking: Proven experience driving growth strategies in the uptake of new propositions using agile marketing principles and borrowing heavily from tech start-up and scale-up culture.

• Creative delivery: Demonstrated capability in delivering innovative and effective creative in partnership with in-house studios and agencies, designed for digital channels and optimised to platform behaviours, constraints and opportunities.

• Automation: Practical experience making workflows as efficient as possible using automation and artificial intelligence.

• Management: You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing. You’ll happily use workflow tools such as JIRA to focus on key priorities.

• Values & Behaviours: You’ll think ‘We’ not ‘Me’. You’ll be collaborative with peers across teams, demonstrate humility, active listening and continuous learning to create curious teams of T-shaped, non-competitive, psychologically safe people who achieve brilliant things together.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting customers, colleagues and communities, and we’re committed to creating an environment where everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

Benefits

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. We'll only ever ask you to provide confidential or sensitive information once you have formally been invited to interview or accepted a verbal offer to join us, at which point we run background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.