Head of Growth Marketing, Alpha Anywhere (Remote)

Salary: $150,000/year USD ($75/hr)

Overview

Lead the charge in revolutionizing education for homeschool families by crafting a growth strategy that truly resonates. Alpha Anywhere is an edtech innovator focused on 2 Hour Learning, empowering students to master core subjects daily through AI‑driven learning and offering parents transparency while freeing kids for life skills and hobbies. Your mission: transform this vision into a trustworthy brand that parents rely on and establish a self‑sustaining growth pipeline.

What You Will Be Doing

• Designing and executing multi‑channel campaigns (email, social, paid, affiliate/community) with clear KPIs and lead acquisition targets.
• Developing and curating impactful content (blogs, emails, guides, social media) to guide parents from awareness to enrollment.
• Establishing and expanding affiliate and parent‑ambassador programs to consistently generate qualified leads.
• Managing the quarterly marketing calendar, objectives, and KPI framework while reporting on outcomes and enhancements.
• Evaluating channel effectiveness, experimenting with messaging/offers, and optimizing ROI each cycle.

What You Won’t Be Doing

• Adopting outdated strategies or waiting for lengthy approval processes.
• Pursuing superficial metrics instead of focusing on qualified lead growth.
• Operating within a large team with excessive handoffs; you will be responsible for both strategy and execution.
• Creating generic content that does not specifically address homeschool parents and their concerns.

Basic Requirements

• 4+ years managing end‑to‑end multi‑channel campaigns with proven outcomes.
• Skilled in persuasive writing aimed at niche consumer groups, preferably homeschooling or parent‑centered audiences.
• Experience shaping brand identity from the ground up, not just executing within an existing one.
• Proficiency with CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs.
• Proven ability to work closely with executives and make informed decisions with limited information.
• Bachelor’s degree in marketing/communications or equivalent experience.

About Alpha Anywhere

Bring accelerated learning home with personalized academics and life skills. Combine the power of at‑home learning with Alpha’s proven coaching to unlock success in academics and beyond.

Working with Us

This is a full‑time (40 hours per week) long‑term position. The role is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. Compensation is $75/hr, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. Payment is weekly.