DFDS Newcastle, Northern Ireland, United Kingdom

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DFDS Newcastle, Northern Ireland, United Kingdom

Join to apply for the Head of Group Marketing role at DFDS

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Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Head of Group Marketing.

As we look toward 2030, DFDS is embarking on an ambitious transformation journey. Our strategy is built around three core pillars: digitalisation, standardisation, and commercial excellence. We are investing heavily in digital capabilities to enhance customer experience, streamline operations, and unlock new growth opportunities. At the same time, we are standardising processes across our business units to drive efficiency, scalability, and consistency in service delivery.

Marketing plays a central role in this transformation. We are building a unified Group Marketing function that integrates our B2B and B2C segments, enabling us to tell a cohesive brand story, harness data-driven insights, and deliver impactful campaigns across all markets. This is a pivotal moment for DFDS—and for the right candidate, a rare opportunity to shape the future of marketing in a company that is evolving its brand, strengthening its commercial impact, and uniting its global presence across both passenger and freight services.

Be part of the movement - and play your part.

About The Role

We are seeking a visionary and strategic Head of Group Marketing to lead the transformation of our newly established Group marketing function (B2C and B2B).

This role will be pivotal in shaping and executing a unified global marketing strategy that drives growth, enhances brand equity, and delivers measurable impact across both B2B (Ferry and Logistics) and B2C (Passenger including Retail) areas of the DFDS business.

You will lead a diverse international team and collaborate closely with executive leadership, commercial teams, and digital stakeholders to ensure marketing is unlocking growth for the business.

Key Responsibilities

Strategic Leadership

• Develop and execute a global marketing strategy aligned with the DFDS 2030 strategy.
• Lead the integration of B2B and B2C marketing efforts closely tied to business needs to deliver top line growth
• Ensure consistent group brand management and brand narrative across a broad spectrum of markets and key stakeholders (Communication, T&I (IT), Executive Management and Investor Relations).
• Champion a focus to increase commercial value creation and data driven decision making throughout the customer journey.
• Establish structured marketing processes and governance to ensure consistency, compliance, and efficiency across all campaigns and activities including sponsorships and events.
• Use data and metrics to make informed decisions, optimizing marketing effectiveness and resource allocation.
  
  

• Improve DFDS category leadership in Ferry & Logistics
• Develop and execute strategies to grow customer lifetime value and enhance retention
• Support our retail and food & beverages offerings with visibility on offerings and sales promoting initiatives.
• Leverage data insights to refine marketing approaches, optimize resource allocation, and maximize return on investment.
  
  

• Drive continuous evolution DFDS’s digital marketing capabilities, including performance marketing, SEO/SEM, CRM, automation, and analytics
• Expand our retail media strategy together with key business stakeholders.
• Foster innovation with AI, marketing technology and tools to enhance efficiency and effectiveness.
  
  

• Build, inspire, and manage a high-performing international marketing team.
• Collaborate cross-functionally with Sales, Routes and Business Units, T&I( IT), and Revenue Operations.
• Act as a key advisor to commercial leaders on marketing strategy and performance.
  
  

• Proven experience (10+ years) in senior marketing leadership roles, ideally in both B2B and B2C business environments.
• Strong track record of leading marketing transformation and delivering measurable business results.
• Experience in international or multi-market organizations; transportation, travel, or logistics industry experience is a plus.
• Proven ability to leverage data to deliver measurable business outcomes and inform strategic decisions
• Exceptional leadership, communication, and stakeholder management skills.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Transportation, Logistics, Supply Chain and Storage, Truck Transportation, and Hospitality

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