Head of Event Marketing, Ware

Head of Event Marketing

New Today

Responsibilities

Include:

Drive delegate acquisition campaigns that resonate with CIOs, CISOs, and senior tech leaders.

Take full ownership of the company website, transforming it into a best-in-class hub for lead generation and brand engagement.

Collaborate with design and development partners to improve UX, SEO, and conversion performance.

Partner with the commercial team to unlock new revenue opportunities through digital campaigns, sponsorship marketing, and partnerships.

Deliver world-class event branding and collateral

Champion data-driven strategies, making HubSpot, segmentation, and analytics your superpowers.

Elevate digital presence while ensuring every event delivers on-brand impact.

Define and execute a growth-focused marketing strategy.

Build multi-channel campaigns that drive senior tech and cybersecurity attendance.

Manage suppliers, marketing tech stack, and budgets with an ROI mindset.

Continuously analyse performance and refine campaigns to maximise impact

About You:

Proven success in senior marketing within B2B events, conferences (tech/cybersecurity a big plus).

A strong track record in delegate acquisition and audience growth.

Hands-on expertise in HubSpot (automation, analytics, and pipeline management).

Data-led decision making and segmentation skills.

Website and digital platform management experience.

Team leadership and mentoring ability.

Commercial acumen with a results-driven mindset.

Benefits Include:

The chance to shape the marketing strategy of a fast-growing international events company.

Full ownership of website and direct influence on revenue generation.

Work alongside inspiring leaders, CXOs, and industry media talent.

A creative and supportive culture.

Competitive salary and performance incentives.

International travel and exciting career progression.

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