Overview

Columbia Records is looking for a first-in-class digital innovator to join their senior management team to shape the label's digital strategy. Columbia has an exciting roster ranging from developing, breaking to superstar artists, allowing us the opportunity to implement a wide range of creative across campaigns. The role will be responsible for developing the strategy for digital marketing and leading a team of talented individuals to drive our artists and campaigns forward in the digital space, through innovation, trends, best practice and a deep understanding of the digital landscape. Collaborating with the wider team to deliver the digital strategy of the Artists’ story including but not exclusively:

Responsibilities

• Brand Positioning
• Communication Strategy
• Content Strategy
• Influencer Marketing
• Data and Analytics
• Media Buying
• Digital Innovation and New Platform opportunities
• Work with the marketing team, management and artist to develop the positioning and branding of a project and how that translates online
• Work with the artist and social media teams (both internal and external) to deliver comms schedules and clear social media roll out plans
• Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms
• Oversee and implement all influencer marketing campaigns at the label, working to identify the best partnerships and new ways of marketing our records
• Use analytics and work with the Analytic teams to help better understand the performance of our records and unearth new opportunities
• Work with the marketing team to implement paid media campaigns and ensure best practice and optimisation
• Identify new and external opportunities for artist promotion outside of traditional digital marketing activities
• Drive innovation at the label and adoption of new platforms and strategies
• Monitoring and understanding of digital impact on the Streams and Revenue, optimizing as we go
• Develop and guide the digital marketing team so the team is consistently delivering best in class campaigns

Requirements / Qualifications

• An experienced, commercially focused digital marketing lead with proven experience at this level
• A leader - lead and manage the digital and social teams. Must have experience of running a department
• An excellent communicator (both verbal and written) with the ability to present clearly and passionately to a broad range of stakeholders (internal and external)
• A strong people manager who is able to inspire and engage their team to perform at their best and develop their digital skills
• Strong critical reasoning/analytical skills
• Broad thinker - bring creative solutions to commercial questions
• Collaborative - must be a team player and a strong influencer able to drive cross functional work across the business
• Results and delivery oriented - must be comfortable working in a goal driven environment and be accountable for delivery
• Patience, passion about music and with a deep understanding of digital culture
• Resilient, with the ability to work under pressure and in a dynamic environment
• Digital & tech fluent - curious and excited about new technology and platforms that can help our artists communicate with and expand their audiences
• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There's also time off over winter break