Head of Digital Marketing

4 Days Old

Overview

Head of Digital Marketing at Feedzai. We are looking for a strategic and results-driven leader to scale Feedzai’s paid media and outbound digital efforts, owning global paid channels, ABM activation, and outbound digital campaigns in collaboration with growth, campaigns, sales, and global field marketing teams.

Responsibilities

  • Own global strategy and execution of all paid media channels (LinkedIn, Google, programmatic, paid social, content syndication, display).
  • Drive outbound digital activation for account-based marketing (ABM), targeting and converting priority accounts.
  • Partner with campaigns, sales, and global field marketing teams to align digital demand with pipeline and revenue goals.
  • Manage media budgets with full accountability for ROI, cost-per-pipeline, and revenue attribution.
  • Implement and optimize attribution, reporting, and analytics frameworks for digital performance.
  • Continuously test, refine, and scale targeting, messaging, and spend allocation for maximum impact.
  • Manage digital marketing specialists and agency partners, ensuring executional excellence.
  • Act as the subject matter expert for outbound digital within the growth organization.

You Have & You Know-how

  • 5/8+ years in digital marketing, with deep expertise in paid channels and outbound demand generation.
  • Proven track record of delivering measurable pipeline and revenue growth through digital campaigns.
  • Strong experience with ABM strategies, intent data, and enterprise B2B digital journeys.
  • Advanced skills in ad platforms (LinkedIn Campaign Manager, Google Ads, programmatic) and martech/adtech tools (6sense, Demandbase, Salesforce, Marketo/Pardot).
  • Highly analytical with strong budget ownership and performance optimization experience.
  • Experience in B2B SaaS, fintech, or enterprise technology strongly preferred.
  • Collaborative leader with excellent communication skills and stakeholder management.

Your First 30-Days At Feedzai

You will be immersed in our brand with training and one-on-one time with your manager. You may shadow colleagues virtually or onsite depending on where you work, and you will start working on projects and collaborating on ongoing work. You will have access to information to give you history, context, and knowledge about Feedzai and the team as you begin.

About Feedzai

Feedzai is an Equal Opportunity Employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Feedzai does not accept unsolicited resumes from recruiters or employment agencies. Feedzai will use the personal data you provide for reviewing your application and to potentially negotiate a contract with you. Your data will be retained for 24 months following your application. See our Privacy Notice at https://www.feedzai.com/legal/feedzai-candidate-privacy-policy/ and https://www.feedzai.com/legal/feedzai-california-candidates-privacy-policy/ for more information on how we process your personal data.

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Location:
London
Category:
Marketing & Media

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