Head of Communications and Brand Marketing - Comic Relief

New Today

**£60,600 - £66,100 • Comic Relief • London**As our Head of Communications and Brand Marketing, you’ll join our Fundraising and Communications department in leading the re-imagination of Comic Relief’s external consumer positioning, working across our organisation to position Comic Relief as a relevant; future facing organisation, inspiring joyful generosity to create a just world free from poverty.You’ll lead a small team working across Comic Relief to strengthen and champion our unique brand, grow relevance, drive support, showcase the work we fund, and build impactful partnerships.This role includes developing strategic and creative brand, media, and communications plans, managing our social channels, and using insight and data to raise awareness and drive action. Your team will equip the organisation with essential messaging tools and branded assets, and oversee brand governance, corporate messaging, and reputational issues.You’ll hold responsibility for executing collectively owned activities that span public affairs, corporate communications and earned and owned channel marketing.You'll also lead on cross-organisational efforts in public affairs, corporate comms, and marketing, supporting teams across Comic Relief to deliver behaviour change and revenue objectives, working with internal and external partners Working closely with Senior Leadership, you’ll play a leading role in protecting and enhancing the reputation of Comic Relief.**Key responsibilities:****Brand Planning, Marketing & Communications*** lead in fostering a culture that thrives on collaboration and matrix working to protect, strengthen and leverage Comic Relief’s brand, by being externally aware of market factors, audience needs/ brand perception. Lead on increasing internal understanding of brand and communications opportunities that will support delivery of organisational goals, ensuring the work of the Communications, Marketing and Brand team is rooted in data and insight for maximum effect* Lead the development of cross-organisational communications and content plans, ensuring these are rooted in audience and channel insight, meet campaign goals and raise awareness of and drive consideration to support Comic Relief and its funded partners* Work with colleagues across the Strategy and Production directorates to , develop and manage a suite of impact and issue area positions, messaging and communications tools and assets in line Comic Relief’s impact framework and funding, fundraising & partnerships strategies..* Working with senior leaders and teams, to shape the strategies for how we use our owned and earned external channels to grow relevance and build audience. Define KPIs, set direction, and ensure activity is coordinated with delivery teams to achieve organisational goals.* Create and maintain communications guidelinesand toolkits that the rest of the organisation can use and refer to, working closely with the Head of Diversity, Equity, Inclusion and Belonging (DEIB) on our representation and diversity goals**Brand Oversight*** Act as a thought generator in the creative space and an ambassador for the brand, staying abreast of current trends and representing the organization externally to showcase Comic Relief as a world-class, relevant cutting-edge brand* Work closely with colleagues in Production to consistently enhance Comic Relief’s brand positioning, holding collective responsibility for maintaining our brand, spanning reputation, brand strategy and guidelines and standards* Ensure communications activities align with brand values and are driven by Comic Relief’s strategic objectives* Create and oversee a cross-organisational framework to support teams to deploy Comic Relief’s brand for maximum impact, recognising and facilitating cross-organisational working to review and approve branded assets.**Owned & Earned Channels*** Oversee the strategy and operational plans for Comic Relief's owned and earned channels, supporting and facilitating colleagues to leverage CR’s own reach for maximum impact* Work closely with colleagues in Production to identify and manage relationships with talent and influencers to extend the reach of the CR, and sub, brands ensuring all partnerships enhance CR’s reputation and audience reach**Public relations and external affairs*** Coach, champion and mentor the Public Relations (PR) Lead and team, supporting them to:* Oversee the efficient management of CR’s Press Office and create far reaching media strategies with a focus on driving awareness of and consideration for our brand, what we fund, and driving engagement with our cause and issue areas* Manage reputational issues and risks – acting as a trusted advisor to Senior Leadership and key stakeholders within the organisation, identifying, escalating and overseeing the management of reputational considerations and issues* Be the first point of contact for urgent/ reactive PR and communications matters, including for crisis communications, managing upward escalation where relevant – this includes occasional out-of-hours hours on-call support when media-related issues arise Be accountable for the direction, creation and communication of the charity’s strategic communications, including our Annual Report and issues based positions and media responses* Seek and be accountable for earned media opportunities across press / channels**People management*** Manage a team that includes PR, marketing and a communications* Proactively undertake business planning, prioritise activities and set clear and realistic objectives based on capacity, expertise and aspirations* Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff* Maintain regular two-way communication and dialogue with staff, ensuring information is cascaded and escalated as needed* Model an enabling, inclusive and empowering leadership style that builds a values-based culture throughout Comic Relief**Operational Leadership*** Be a visible and responsive operational leader, ensuring own teams are collaborating and co-operating with others to ensure shared success* Support the advancement of diversity, equity, inclusion, and belonging through inclusive behaviours, actions and leadership.* Ensure there is quality management information for all organisational areas that enables knowledge sharing and proactive decision making* Build a strong, effective and well-ledteam, with the necessary capability, expertise, systems and processes to deliver the organisation’s strategic and annual plan* Work collaboratively with the Head of DEIB, the Employee Network Groups (ENGs), and the Funding Team to ensure our brand and communications strategies and activities deliver against CR’s values and DEIB commitments**Person specification :****Essential criteria:*** Demonstrated ability to operate both strategically and tactically* Capability to assimilate and process large volumes of complex information and translate this into external communication messaging for a wide and varied audience* Evidence of using strategic communications skills, both written and verbal, demonstrating the ability to influence at a senior-level and manage high-impact, high stress and urgent situations* A proven ability to deploy a strong, focused sense of visual style and taste alongside the ability to clearly articulate a communications vision with a focus on communicating organisational goals and impact, while remaining open to new ideas and opportunities* Experience of managing a diverse communications function spanning at least two disciplines, ie brand, marketing, PR, strategic communications, earned and owned media* Experience of crisis comms / reputation management* Capability to influence and work collaboratively with others, as well as leading cross-organisational projects* Specific expertise #J-18808-Ljbffr
Apply
Location:
City Of London
Job Type:
FullTime
Category:
Marketing & Media

We found some similar jobs based on your search