Overview

Head of CIB Financing Marketing role at HSBC. Global Head of Financing Marketing to lead product marketing for the Financing products within Corporate & Institutional Banking (CIB). This role covers financing solutions including Export Finance, Infrastructure Finance, Structured Finance, and Sustainable Finance. The role is a senior leadership position within the global marketing team, responsible for go-to-market strategies for CIB financing products and solutions and for ensuring alignment between product positioning and client needs.

Responsibilities

• Lead global product marketing strategy across all major financing business lines within CIB, focusing on sustainable financing and translating complex financing product capabilities into clear, compelling value propositions tailored to client needs, priorities, industry trends, and sustainability objectives.
• Partner with Product, Coverage, and Client Strategy teams to support product innovation and commercialization efforts, emphasizing sustainable solutions.
• Develop and lead integrated go-to-market plans for new and enhanced financing products, services, and platforms, working with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.
• Define messaging frameworks and enable sales and coverage teams with high-impact collateral, pitch decks, client presentations, and digital tools.
• Oversee the development of insight-led content (whitepapers, product briefs, case studies, video, digital assets) to showcase the bank’s financing product strengths and coordinate targeted campaigns to drive product adoption and pipeline growth.

Qualifications

• Proven experience in B2B financial services marketing with a focus on product marketing and/or experience in Coverage/Lending within a global banking or capital markets environment, with deep understanding of financing products and services including lending, structured finance, and sustainable financing.
• Demonstrated success in creating go-to-market strategies that bridge product, client engagement, and sustainability, with strong cross-functional leadership skills and experience in matrixed, global organisations.
• Proven ability to lead high-performing teams and influence senior stakeholders across business, marketing, and sustainability functions.
• Strong analytical, communication, and storytelling skills.
• Bachelor’s degree required; MBA or Master’s in Marketing, Finance, or related field preferred.

Location

London, United Kingdom

Employment type

Full-time

Seniority level

Executive

About HSBC and inclusion

HSBC is committed to creating diverse and inclusive workplaces. We encourage applicants from all backgrounds and support accessible recruitment processes. This role falls within HSBC’s Disability Confident Scheme to ensure fair interview opportunities for candidates with disabilities, long-term health conditions, or who are neurodiverse.