Head of Business Development & Marketing DEPARTMENT: Commercial DIVISION: Business Development & Marketing REPORT TO: MD Interim DIRECT REPORTS: 4 (New Business & Marketing Team) Part Time

- 3 days per week

Purpose of Your Role

At Vivedia, we believe in creating meaningful moments that matter

for our clients, their customers, and our own team.

In this role, you will help shape how we connect with and serve our customers, leading our business and marketing functions with a focus on clarity, alignment, and sustainable value. Every decision will be guided by doing right by the people we work with

building trusted, long-term partnerships

while keeping a healthy commercial balance so we grow in ways that are good for everyone. Youll bring focus, structure, and insights that genuinely help our customers succeed, today and in the future. Your leadership will blend commercial discipline with empathy, trust, and thoughtful change management, ensuring that our growth journey benefits both our business and the customers we serve. The Headlines

Lead and develop our Business & Marketing team to work in a connected, customer-focused way. Build pragmatic, clear, and efficient processes that strengthen our commercial foundations. Ensure decisions balance commercial value with long-term relationship building. Oversee integrated marketing activity that delivers quality leads and elevates our brand. Champion the use of meaningful data and insights to guide our actions now and in the future. Nurture a positive, collaborative, and values-led team culture, supporting the broadening of skills in the wider team to support sustainability beyond this interim position. How You Will Do This

Lead and Align our Business Development and Marketing Functions - Collaborate with your team to ensure new business and marketing work hand-in-hand, from generating the right leads to delivering a respectful, relationship-driven sales process. This includes the link in to the broader business and preparing to support our customers well beyond their buying experience. Define Our Go-to-Market Strategy - Refine and execute our customer first business development strategy in a way that fits the sensitivities of our sector, securing team alignment and buy-in while keeping a close watch on market trends and competitor activity. Create Clarity and Focus - Define priorities and streamline processes so the team has a pragmatic, dependable foundation for delivery, growth, and adaptability. And enables then to perform effectively and achieve their potential. Champion Insight-led Decision Making - Develop insight led mentality and use data and insights that are actionable, and add value now and in the future

focusing on what truly matters rather than simply measuring activity. Support Change with Care - Lead with empathy and awareness of the impact of change, ensuring psychological safety and building trust across the team during times of transition. Deliver Integrated, Values-led Marketing - Oversee the marketing function to ensure messaging and campaigns are sensitive, aligned, and effective in building awareness, generating quality leads, and supporting commercial objectives. Ensuring we grow our digital marketing capabilities, move forward with greater insights and support the team to progress effectively. The mentoring and leadership of the marketing team is key in covering, in part, the maternity cover of the current Marketing Manager. Ensure our new branding standards continue to be embedded and brand discipline is retained. What You Will Bring -

Your Specifications

Proven senior experience in commercial and/or marketing leadership roles. Track record in leading B2B customer relationship based business development teams and improving pipeline discipline and results. Ability to balance financial outcomes with long-term customer relationships. Identify focused opportunities to invest time and effort that will delivery value to our customers and support our financial performance. Skilled at leading teams through change, with a focus on clarity, safety, and trust. Hands-on marketing experience across digital, traditional, and event channels. Comfortable leading our marketing and event presence at the NFE Event in 2026 Strong understanding of consultative sales principles and values-led growth. Familiarity with CRM systems (ideally Salesforce) and marketing automation tools. Excellent communication, leadership, and collaboration skills.

Essentials Proven success in senior business development or marketing leadership roles. Experience developing and executing strategy over 1224 months time windows. Hands-on marketing experience across multiple channels. Experience leading teams with empathy and discipline. Desirables Experience in a values-led or sensitive sector (e.g., bereavement, healthcare, charity).

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