Overview

As Head of Acquisition Marketing you will be an integral part of our dynamic Marketing team, responsible for scaling the paid-media growth engine to profitably acquire new customers. You will lead a specialist team (currently six but growing) and manage a (growing) eight-figure budget, reporting to the Director of Performance Marketing and partnering closely with Brand, CRM, Product and Finance.

Responsibilities

• Set the annual acquisition strategy, translating revenue goals into clear RoAS/CPA and new-customer targets
• Build quarterly plans, roadmaps, investment scenarios and maintain forecasts that link media inputs to new customer acquisition, bookings, and lifetime value
• Direct hands-on or oversight ownership of paid media channels - including Search, Display, Video, Social, Affiliates, and others
• Ensure flawless campaign execution, creative testing and budget pacing; introduce automation and AI-led optimisations where beneficial
• Able to lead the efforts to build new channels, new geographies from scratch
• Set the strategy, roadmap, and continuous improvement plan for each paid media channel
• Lead, coach and scale a performance team across multiple functions (different media channels, analytics, etc)
• Set OKRs, run weekly performance rituals and nurture career paths
• Select, negotiate with and govern agencies, networks and tech vendors; maintain majority of buying in-house for speed and control
• Responsible for the reporting of key Acquisition metrics (new customers, CPA, ROAS, LTV) and secondary metrics that are key drivers
• Responsible for identifying key opportunities using data to drive growth of new customers, revenue, and profit
• Champion incrementality testing, multi-touch attribution and MMM/econometrics to optimise channel mix
• Present weekly and monthly performance narratives, risks and opportunities to senior leadership and the C-suite
• Drive the plans and continuous process of creative optimisation - whether text, images, or video
• Drive the plans and continuous process of landing page optimisation for Customer Acquisition
• Manage, direct, and collaborate with internal and external teams to deliver the above
• Manage an eight figure annual budget; allocate spend dynamically to hit volume and efficiency goals
• Balance near-term CPA/ROAS targets with long-term customer lifetime value and payback windows
• Able to proactively and deftly manage the budgets in an agile way, to deliver the best Acquisition outcome from the overall budget
• Identify and make key investments into technology and services (external and internal) to enhance delivery against KPIs
• Paid media is a rapidly evolving area; able to provide thought leadership to pioneer new channels, technologies, processes, and methodologies
• Be the subject matter expert on all things New Customer Acquisition
• Have experience or knowledge of what "best in class" looks like within travel and broader eCommerce sectors

Qualifications

You'll be a great addition to our team if you have the following skills, knowledge and experience

• [Must Haves] Minimum 8 years' experience leading a cross-channel marketing team in a B2C company with online as the key sales channel
• Experience in a highly competitive industry for paid media, and in a sector with infrequent purchases, high average order values
• UK experience, and at least one other European country
• Inhouse experience within a brand and experience managing external agencies
• Prior hands-on data or analytics experience
• Prior hands-on experience in at least three digital marketing channels
• Successful in delivering against a high growth remit
• Successful new launches - channels, products, or geographies
• Built and grown marketing teams, successfully led teams of at least 5
• Ownership of high level KPIs such as New Customer Numbers, ROAS/CPA, Revenue
• Ownership of an eight figure annual budget
• Data-savvy and analytical, fluency in marketing technology
• [Desired] Experience in an Online Travel Agency (OTA) or other related travel companies
• Experience in executing upper funnel, mid funnel marketing campaigns in collaboration with Brand teams
• Experience in User Experience: optimising the end-to-end New Customer journey, including Creative and On-site / App Journey
• Fluency in European languages

About the company

We're On the Beach. There's over 500 of us, mostly at home, and sometimes in our office in Manchester. We send nearly two million people on holiday every year and aim to reach three million. We are Europe\'s biggest and most loved online retailer of beach holidays, with growth plans and a supportive, entrepreneurial culture.

Working pattern & benefits

We offer flexible working: core hours 10am-4pm; hybrid working with 2 days in the Aeroworks office in Manchester City Centre and the rest remote. Full-time hours are 37.5 per week.

• 25 days holiday plus your birthday off, plus 2 extra days annual leave
• Generous holiday discounts
• Flexible working hours and hybrid working
• Access to Learnerbly learning platform and professional qualifications
• Enhanced parental leave and family-friendly support
• Employee Assistance Programme and free counselling
• Health plan and sick pay
• Regular wellbeing events and gym discount
• Share Incentive Plan and other benefits

We will have a three-stage interview process and will provide reasonable adjustments on request.