Join to apply for the Head of Acquisition Marketing (FTC) role at Yoto

We’re looking for a Head of Acquisition to lead the global strategy, execution, and optimisation of all paid acquisition marketing channels, bringing the magic of Yoto to more families.

About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels. We also create Yoto Originals.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; featured in Sifted 100 fastest-growing startups in the UK & Ireland by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 200 employees across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China—and growing.

We’re on a mission to be the soundtrack of childhood, helping families on their own adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio.

What you’ll be doing

The Head of Acquisition Marketing will own the strategy, execution, and optimisation of all paid acquisition channels globally. You will lead a team of channel specialists (based in London) to deliver sustainable, profitable growth in new Yoto families worldwide.

You’ll be responsible for building a best-in-class performance marketing engine; rapidly increasing the number of new families to Yoto, whilst maintaining efficiency (LTV:CAC) and protecting brand equity.

• Own and lead the global acquisition strategy across all channels (paid search, paid social, programmatic, affiliates, ATL media)
• Manage and scale a multi-million-dollar acquisition budget, ensuring optimal ROI and efficient CAC across diverse markets
• Lead, inspire, and develop a high-performing acquisition marketing team with a culture of testing and continuous improvement
• Collaborate cross-functionally with Brand Marketing, CRM, eCommerce, Product, and Data teams to integrate acquisition with retention, creative, and lifecycle strategies
• Oversee creative testing and messaging to resonate across geographies and segments
• Leverage data and analytics to drive decision-making, optimise performance, and identify growth opportunities
• Stay ahead of market trends, platform updates, and competitor activity to maintain a competitive edge

What you’ll bring

• Proven track record (7+ years) in acquisition/performance marketing for a high-growth global DTC or e-commerce brand; startup/scale-up experience is a bonus
• Bachelor's degree
• Experience managing large multi-million-dollar budgets globally, driving efficient growth
• Deep expertise in paid media platforms (Meta, Google, TikTok, programmatic, ATL) with some experience in non-paid channels (SEO, content)
• Highly analytical with strong understanding of CAC, LTV, ROAS, and attribution modelling (econometrics, MTA)
• Excellent financial acumen, including budget management and P&L responsibility
• Test-and-learn mindset with the ability to make data-driven decisions rapidly
• Global perspective with experience adapting campaigns to multiple languages, cultures, and markets
• Proven ability to lead cross-functional teams and collaborate with global counterparts
• Inspiring people leader who hires, coaches, and retains a high-performing team
• Excellent communication and stakeholder management skills
• Ability to think on your feet and learn fast

Salary: £90,000 - £100,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working with an average of 1 day per week in London; you may work from anywhere up to 6 weeks per year. Summer hours policy applies June–August.
• Financial: Generous share options, income protection, company sick pay, life assurance from day one, pension contributions, and referral bonuses.
• Health & Wellness: Private medical insurance or wellbeing allowance, 24/7 EAP, dental guidance, and bike-to-work scheme.
• Time Off: 25 days plus bank holidays, birthday off, extra holiday with tenure up to 5 days, and sabbatical eligibility after 4 years.
• Family-friendly: Enhanced parental leave and other family-support policies.
• People & Planet: Volunteer days, book allowance for professional development.
• Perks: Yoto player and starter pack, regular socials and YotoFest.

Equity and Diversity

At Yoto, we value a diverse, safe, and inclusive environment. We foster flexibility and equity, and encourage candidates from all backgrounds to apply. For more information, see our DEI initiatives on our site. Please apply only via our careers page or via Teamtailor.

Seniority level

• Director

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Consumer Electronics