Growth Marketing Lead

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OverviewJob Title: Growth Marketing LeadDepartment: GrowthBasis: Full-time, permanentLocation: Canary Wharf, London - WeWork (Hybrid Remote)Reporting to: Head of Commercial & StrategyOnetrace is building the future of construction tech. Our software helps subcontractors streamline their work, stay compliant and focus on delivering great projects—without the chaos. We are bootstrapped and focused on sustainable growth and empowering our people to make a difference. You’ll be joining a team that’s smart, ambitious, and comfortable in the chaos of growth—where your ideas matter and your work shapes what comes next.Want to learn more about our journey? Check out our LinkedIn page.What you’ll doReport to the Head of Commercial & Strategy and collaborate closely with the Product Marketing Lead to align digital marketing strategy with commercial priorities and growth opportunitiesPlan and run structured, hypothesis-driven experiments across channels—testing messaging, formats, and tactics—to build a repeatable engine for campaign iteration and growthDevelop and deliver strategic, multi-channel campaigns that drive both pipeline and long-term brand engagementDesign and execute marketing initiatives across paid, organic, and owned channels to reach target audiences and accelerate demandTranslate performance data into actionable insights, providing real-time feedback on campaign effectiveness, messaging resonance, and ROI to sales, product, and leadership teamsPartner with Product Marketing to bring positioning, ideal customer profiles (ICPs), and messaging to market through tailored campaigns for new segments, verticals, and geographiesWork with Revenue Operations to build dashboards, define key metrics (ROI, CAC, conversion rates), and share learnings across teams to continually improve marketing efficiencyStay ahead of digital marketing trends and continuously refine strategy based on market shifts and performance insights to sustain growthWhat we’re looking forEssentialThrives in fast-paced, high-growth environments with evolving processes and shifting prioritiesExperienced in launching and managing multi-market campaigns across diverse segmentsCombines growth marketing expertise with strong brand strategy and storytelling skillsStrategic yet hands-on, with a track record of managing budgets, agencies, and paid media for optimal ROI and CAC efficiencyData-driven and fluent in interpreting campaign analytics, identifying trends, and optimizing performance across the funnelSkilled in A/B testing, audience segmentation, and campaign structure to boost conversion and engagementSelf-starter with a resilient, growth-oriented mindset who takes initiative and executes independentlyCollaborative communicator who works effectively across teams and embraces feedback to drive continuous improvementDesirableKnowledge of the Construction industryBachelor's degree in relevant fieldWhat we offer25 days PTO, plus bank holidaysEnhanced parental leavePrivate medical insurance with BupaNEST pension schemeEmployee assistance programmeRemote work abroad opportunitiesApple MacBook and tech accessoriesOnetrace merch, regular team socials and annual company offsitesDiversityOnetrace is committed to diversity in the workplace and proud to be an equal opportunity employer. If you require a reasonable adjustment, please contact us. All information will be kept confidential and will only be used for applying a reasonable adjustment.🐶 Please note that our office is a dog-friendly environment. Candidates should be aware that dogs are present in the workplace, which may include shared spaces. If you have allergies or concerns, please let us know in advance. #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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