Growth Marketing Executive

Location: London (Hybrid)

Salary: £35,000 - £45,000 per annum (Depending on experience)

Our client is the UK's only on-campus TV broadcast channel, reaching 1.2 million students nationwide through their interactive AV network across 70+ universities.

As part of their mission to connect brands with Gen Z in meaningful ways, they're launching Student Perks - a new digital platform delivered via their app offering exclusive student offers, perks, and rewards.

The Role

They are looking for a Growth Marketing Executive to support the rollout of brand-new e-commerce features, helping drive acquisition, engagement, and loyalty from day one.

You'll play a hands-on role in running multichannel campaigns, building and testing landing pages, email flows and in-app messages, and digging into performance data to help them launch fast, learn quickly and scale effectively.

This role is ideal for someone who thrives in a startup environment, is data-driven and is excited to help shape how millions of students shop and save online.

Key Responsibilities:

* Plan, execute and optimise growth campaigns across owned channels via TV/app, paid social, search, email, and referral channels to drive traffic and conversions * Support the go-to-market rollout of their new e-commerce features, ensuring a smooth, engaging experience for students * A/B test landing pages, creative, and messaging to maximize sign-ups, purchases, and repeat usage * Assist in building and automating email/CRM flows to support onboarding, upsell, and win-back campaigns * Collaborate with product, design, and content teams to develop growth assets and support new feature launches * Analyse performance data and user behaviour using GA4 and internal dashboards (Looker Studio, Tableau) to identify areas for optimisation * Stay up to date with Gen Z digital trends and identify new opportunities for campaign testing and student engagement

Skills and Qualifications

* 1-3 years of experience in growth, digital, or performance marketing * Hands-on experience with Meta Ads Manager, Google Ads, or TikTok Ads * Familiarity with email marketing tools like Mailchimp, Adobe Campaign or similar * Comfortable working with analytics tools like Google Analytics 4, Mixpanel, or Amplitude * Strong understanding of conversion funnels, A/B testing, and campaign metrics (CPA, CAC, CTR, ROAS, etc.) * A proactive, curious mindset - you enjoy testing, iterating, and learning from data * Bonus points for experience working with e-commerce, student/Gen Z brands, or marketplace platforms * Experience working on or with affiliate networks (e.g. AWIN, Impact, or TradeDoubler) is highly desirable - whether setting up programs or supporting partner growth

Benefits

* £35,000-£45,000 base salary (depending on experience) * Opportunity to grow into a Growth Marketing Manager role as the team expands * Flexible working (hybrid) * Bonus package * GYM Membership * A collaborative, fast-paced environment with autonomy and ownership

To Apply

If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.