JOB DETAILS

JOB BAND: C
CONTRACT TYPE: 1 x Permanent, Full-time and 1 x Fixed-term Contract, Full-time (Until end March 2026)
DEPARTMENT: Chief Customer Officer Group, BBC Online
LOCATION: Media City, Salford
PROPOSED SALARY RANGE:£31,800 - £37,700 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

Join the BBC in the Media department to help shape how we personalise and deliver digital promotional content across iPlayer, Sounds, News and Sport. You'll lead the day-to-day segmentation, personalisation, planning and publishing of our owned digital media inventory - from banners on the homepage of BBC News, to video trailers & pre-roll throughout iPlayer - playing a vital role in connecting audiences with the content they love, and becoming a Weekly Active Account to the BBC's digital services.

WHY JOIN THE TEAM

You'll be part of a collaborative, agile team at the heart of the BBC's digital growth efforts - working with audience data, campaign insight and personalised media formats across our most visible touchpoints. With real impact on what millions see across BBC platforms, this role offers the chance to learn cutting-edge tools, contribute to integrating AI into planning processes, and grow your career in the UK's most trusted media organisation.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Plan and publish digital media inventory across owned platforms - including display (e.g.homepage banners, article onward journeys) and video (e.g. pre-rolls, trailers) - ensuring alignment with segmentation, audience growth, and lifecycle priorities. Support launching new inventory like the 'screensaver' display formats in BBC iPlayer.
• Support the delivery of the BBC's wider marketing plan by working closely with Media Strategy leads, BBC Creative, Editorial and Scheduling teams across divisions to ensure coordinated and optimised coverage that drive growth in KPIs like Time Spent & Conversion.
• Activate personalised and segmented campaigns using CRM/CDP tools (e.g. mParticle) managing targeting rules and QA to ensure precision and consistency across placements.
• Optimise to core performance metrics such as Weekly Active Accounts (WAA), Time Spent, and Conversion % across the user lifecycle - from acquisition to repeat engagement.
• Collaborate with Product, Editorial, and Creative partners to deliver compelling and timely promotional journeys, informed by data insights and user behaviour.
• Track and report on campaign performance using tools like Piano, Adobe Analytics, and Google Analytics to drive continuous improvement and support A/B testing initiatives.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience managing digital marketing activity across video and display channels, ideally within a content-rich, data-led environment.
• Strong working knowledge of segmentation and personalisation via CRM/CDP platforms, with attention to detail and QA accuracy.
• Analytical mindset with the ability to interpret behavioural data (e.g. Weekly Active Accounts, Time Spent, Conversion %), and use insights to improve targeting and campaign effectiveness.
• Collaborative communicator with proven experience working across multiple teams - including strategy, planning, editorial, and media ops.
• Proficient in digital analytics tools (e.g. Piano, Adobe Analytics, Google Analytics) to support performance tracking and reporting.

DESIRABLE

• Familiarity with BBC content ecosystems (e.g. iPlayer, Sounds, BBC News & Sport) and public service media mission.
• Experience using CMS, scheduling, or martech personalisation platforms (e.g. mParticle, Piano Analytics, ).
• An interest in audience lifecycle marketing, retention strategy, or AI-enhanced personalisation tools.
• Exposure to creative variant testing and digital campaign experimentation frameworks (e.g. A/B or multivariate testing).

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.