Job Title: Group Salesforce Marketing Cloud Manager

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements. Location: Malmesbury, SN16 Looking for a career where your ambition meets real opportunity? Join Persimmon Homes as Group Salesforce Marketing Cloud Manager and step into a role where your success is celebrated, your growth supported, and your work truly matters. Why Persimmon Homes? We're one of the UK's largest and most established housebuilders — FTSE 100 listed, with 29 regional offices and thousands of quality homes built every year. At Persimmon, we don't just build homes — we build careers. When you join us as Group Salesforce Marketing Cloud Manager, you'll benefit from: Competitive salary 5* housebuilder - Be part of a company that consistently delivers quality homes and outstanding customer satisfaction Life Cover & Contributory Pension Health Care Bonus Hybrid Working Employee Benefits Platform – giving you access to high-street discounts, wellbeing support, and more Committed to diversity, inclusion, and empowering your development What is the role? We're looking for a Salesforce Marketing Cloud specialist to join our team at an exciting stage of our digital transformation. As Group Salesforce Marketing Cloud Manager, you'll take ownership of Salesforce Marketing Cloud activities within our newly implemented Salesforce ecosystem. You'll lead the development of automated nurture journeys, targeted campaigns and data-driven marketing across all 29 operational regions. What you'll do as Group Salesforce Marketing Cloud Manager Designing and optimising automated nurture journeys within Salesforce Marketing Cloud. xehkeey Creating and deploying targeted email campaigns for national and regional initiatives Developing trigger-based journeys linked to website actions such as brochure downloads and appointment bookings Managing data segmentation and integration between Sales Cloud and Marketing Cloud Building performance dashboards and insights to improve engagement and conversions Establishing best practices, governance and scalable processes for Marketing Cloud Working closely and collaboratively with marketing, sales and regional teams across all 29 operational regions What experience do I need? Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder, data extensions and SQL) Strong understanding of marketing automation, segmentation and customer journeys Experience designing and building automated nurture programmes and email campaigns Ability to interpret and manipulate data sources, ideally with exposure to Salesforce Sales Cloud or another CRM. Strong analytical mindset with a focus on optimisation and performance Experience in housebuilding, property, real estate or multi-region B2C businesses is desirable Familiarity with AMPscript, HTML email development or personalisation logic is advantageous