Group Marketing Director (Interim Maternity Cover)

We are looking for an experienced Group Marketing Director (Interim Maternity Cover) to spearhead a major brand transformation and provide strong leadership during an exciting period of change. This fixed-term role will be pivotal in managing the rollout of a new brand name and group identity across internal and external audiences. The role will also lead and support the existing marketing team, ensuring continuity and momentum across all marketing and communications activities.

About the Company

Workdry International is a market-leading provider of engineered solutions for the handling and treatment of water and wastewater. Our Selwood, Siltbuster, Vanderkamp and Holland Pump businesses combine to form a UK, European and US leader in pumping solutions, on-site water treatment, wet waste processing and the prevention of waterborne pollution. Workdry provides support to group companies through administration and back-office functions including finance, HR, training and development, and health and safety. We are committed to excellence in solutions and services, staff training and development, sustainability and diversity, and provide an environment where every team member can thrive and progress to their full potential.

Responsibilities

• Lead the execution of the new brand identity across all business units, ensuring consistency and alignment with strategic goals.
• Manage internal and external communications related to the rebrand, including stakeholder engagement, launch events, and brand training.
• Oversee the update of all brand assets, digital platforms, and marketing collateral.
• Embed the new brand across all business units to create an integrated identity within our group of companies.
• Provide day-to-day leadership and support to the marketing team in the UK, and assist wider marketing teams as needed.
• Ensure continuity of ongoing campaigns, digital content, and events, aligned with the new tone of voice, brand strategy and value proposition.
• Maintain oversight of the marketing and brand project budgets, ensuring effective spend and ROI tracking.
• Drive employee engagement and brand advocacy through clear internal communications.
• Manage external communications, including media relations, PR, and crisis communications.
• Oversee digital marketing efforts, website updates, social media, marketing automation, and alignment to the new brand identity.
• Plan and deliver sector-specific campaigns and key events.
• Plan and execute strategic marketing campaigns across sectors and regions, working closely with commercial and sales teams.
• Direct the delivery of corporate and customer events, trade shows, and conferences, ensuring alignment with brand and commercial goals.

Essential

• Demonstrable experience in a similar leadership marketing role with a track record in developing and implementing marketing strategies.
• Strong experience leading and developing a high-performing marketing team, including people management and development.
• Experience managing a budget and invoice tracking; ability to review budgets for future years.
• Computer literate with MS Office, Canva and ideally some video editing experience.
• Expertise in corporate communications, digital marketing, and campaign management.
• Strong leadership and stakeholder management skills, with experience influencing at board and executive levels.
• Commercially astute and results-driven.
• Full UK driving license with ability and willingness to travel within the UK regularly, and internationally from time to time.
• Willingness to travel for exhibitions across the UK and stay for the duration of events.

Desirable

• Degree in Marketing, Communications, or a related field; CIM or similar qualifications preferred.
• Proven experience in a senior marketing leadership role within a similar sector with knowledge of industry trends.
• Experience in post-acquisition brand integration is highly desirable.

What We Can Offer

• Competitive salary
• Company car allowance
• Eligible for company bonus scheme (annual and quarterly)
• 28 days holiday + 8 Bank Holidays
• Private Medical Insurance for you and dependents
• Medical cash plan for health costs
• Pension scheme with contribution based on total earnings
• Life assurance at 4 x salary
• Employee discount scheme
• Employee Assistance Programme (EAP) & access to Mental Health first aiders
• Employee referral scheme
• Hybrid working pattern
• Support for development and training

Note: This role is not open to agencies - please no calls or emails. Thank you.

EDI Statement

Workdry International Ltd is committed to equality, diversity, and inclusion; we value transparency, respect differences, and give full and fair consideration to all applicants regardless of age, disability, gender, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We support reasonable adjustments during the recruitment journey.