Job Description:In this role, you will define the strategy of DBL’s brand activation through PR, Communications and events. While ensuring excellence in execution through all markets to maximize brand awareness/image and ROI.
Key Responsibilities:
PR Editorial & Events
Develop global PR strategy and partner with the markets to deliver the plan. Manage global PR calendar, budget, assets and guidelines to ensure consistent/timely execution. Develop and implement PR event plan, including concepts/executions and maximising impact, coverage and ROI. Manage press engagement, interviews (with brand spokespersons), entertainment and gifting. Identify and manage brand collaborations/sponsorship opportunities. Manage PR results and DMR analysis. Manage all press photo shoot requests, logistics, images clearance and copy/quotes approvals. Manage the Western World PR/events plan, in partnership with EMEA and US teams. Influencers/Dressing Opportunities
Collaborate with the markets to define influencer strategies, co-ordinate celebrity dressings and seek out opportunities to build brand presence. Define role of each market’s influencers from global perspectives, e.g. amplifying Western influencers in Asia markets to enhance global presence, as well as Asian influencers for global tourism. Identify prospective influencers with clear criteria and activiation activities in all markets to amplify reach and engagement. Identify stylist relationships for collaboration opportunities; deploy styling guideline and image library. Monitor competitor’s influencers’ activities in all market to inform/evolve DBL’s influencer strategy.
Brand Communications & Content
Establish and drive a multi-channel communications strategy. Develop cut-through communications programs that resonate with global consumer audiences, particularly in the Western World (EMEA and US). Establish brand voice based on brand platform and maintain brand integrity across all platforms. Track engagement across various platforms and recommend data-driven decisions. Manage brand presence in relevant industry events, trade shows and conferences. Manage budget for brand communications activities and ensure compliance. Select and manage external communications agencies and partners. Partner with brand and product marketing teams on all press facing tools and assets. We will close the advert early once a high volume of applications are received.
Qualifications:What You’ll Do
Act Like an Owner: Take full responsibility for the PR & Communications strategy and execution, ensuring alignment with business goals. Create Clarity: Clearly define objectives, expectations, and standards for PR & Communication elements. Communicate effectively to ensure alignment and understanding across teams. Empower Teams: Foster a collaborative environment where team members are encouraged to innovate and take ownership of their work. Support and enable colleagues to perform at their best. Succeed Together: Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives. Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team. Who You Are
Proven track record in leading PR & Communication strategies and teams. Expert level of Consumer marketing landscape, especially innovative brand communications strategies Exceptional communication and leadership skills. Demonstrates a proactive and accountable mindset. High attention to detail and commercial acumen. Data-driven to inform decisions and strategies, ensuring clarity and precision in your approach. Ability to drive continuous improvement. Innovative thinker with a passion for enhancing efficiencies and a client-first approach. Consistently striving for excellence and continuous improvement. Committed to fostering a positive and inclusive work environment. Celebrates achievements, learns from challenges and contributes to a positive work environment.