Global Marketing Manager (relocation to Auckland, New Zealand)

Join to apply for the Global Marketing Manager (relocation to Auckland, New Zealand) role at ZURU Edge.

Relocate to New Zealand and lead the global marketing of Rascals, driving campaigns and brand experiences that excite consumers worldwide.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys, ZURU Tech, and ZURU Edge. ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role Purpose

You will be the Marketing leader & brand champion for the Rascals brand in your assigned markets, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally. Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, PR, activations and more.

If you’re ready to take your marketing career overseas and are a future-ready marketer with a passion for FMCG, this opportunity is for you!

Responsibilities

• Define and implement brand marketing growth plans that achieve business objectives for the growth of Rascals.
• Develop and execute marketing strategies for the Rascals brand in line with best-in-class FMCG brand marketing practice.
• Lead global marketing campaigns from concept to completion, building relationships with external agency partners and internal cross-functional teams.
• Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches.
• Gather and analyse data and insights from external sources (market, customers, prospects, industry analysts) and internal sources (customer service and sales) to inform marketing strategies and tactics.
• Oversee digital marketing campaigns & performance, collaborating with the internal Digital Marketing Team.
• Manage brand marketing budgets from planning to execution, reporting to the Marketing Director on ongoing optimisation of activity and spend.
• Develop marketing plans and objectives as part of annual business planning with commercial and product teams to support strategic growth.
• Develop strong relationships with key retail customers to deliver joint execution plans across trade marketing touch points.
• Serve as the lead contact for external PR agency partners, conducting performance reviews to ensure quality communications.
• Collaborate with the Content Team to ensure content meets objectives on time and on budget.
• Lead, mentor, and grow the Rascals brand marketing team, including:
  • Establishing processes that empower team members to work efficiently and pursue continuous improvement
  • Day-to-day management of junior team members in line with wider priorities
  • Upskilling, training and development of junior team members

Skills & Experience

• 6+ years’ experience in a brand marketing role with proven breadth and depth of brand marketing experience
• Proven experience in FMCG (consumer goods) or equivalent product marketing is essential
• Strong commercial and business acumen, strategic thinking, and problem-solving ability
• Demonstrated leadership ability with the capacity to influence and motivate cross-functional teams
• Experience in mentoring, coaching, and leading others to support development and build high-performing teams
• Strong communication and influencing skills, with the ability to translate messages across various stakeholders
• Energetic, creative, and determined to continuously improve and push boundaries
• Solutions-focused mindset with resilience and passion
• Experience leading 360 campaigns across digital and social channels, with strengths in GTM strategy and consumer research
• Proven ability to manage and prioritise multiple projects in a dynamic, fast-paced environment
• Location: Auckland, New Zealand (relocation required)

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

What We Offer

Surrounded by an A Player Team

ZURU – Tomorrow Reimagined