Global Marketing Activation & Orchestration Director

Join to apply for the Global Marketing Activation & Orchestration Director role at Boston Consulting Group (BCG)

Global Marketing Activation & Orchestration Director

Join to apply for the Global Marketing Activation & Orchestration Director role at Boston Consulting Group (BCG)

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Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Global Marketing Activation & Orchestration Director at BCG, you will lead the day-to-day strategy, execution, and impact of one or more flagship global campaigns. This role blends deep integrated marketing expertise with creative, innovative and strategic marketing leadership. You will develop integrated campaign strategies that reflect BCG’s brand and business priorities – elevating our thought leadership, storytelling and multi-channel engagement across earned, owned and paid media. Strong Project management is a baseline expectation overall.

Key Responsibilities Include

• End-to-End Campaign Strategy & Leadership: Lead strategy, planning, execution, and optimization of global marketing campaigns, as well as project management of all key workstreams
• Integrated Marketing Strategy: Design cross-channel strategies that align with BCG’s business objectives and audience needs—spanning digital, social, events, and PR
• Creative content marketing: Shape high-impact storytelling, content architecture and creative direction that differentiates BCG in a crowded marketplace
• Measurement and Optimization: Set success metrics in partnership with Analytics team, driving continuous improvement through agile learning cycles and performance data
• Stakeholder Engagement: Serve as the strategic marketing partner for senior stakeholders, global marketers, and agency partners—ensuring cross-functional alignment and shared accountability
• People Manager – lead a team of senior manager & coordinators offering personal development, coaching and mentorship for shared success of team and campaign overall.
  
  

• Building end-to-end, insight-driven campaigns that deliver brand impact and business outcomes
• Translating business objectives into actionable integrated marketing executions
• Bring deep expertise in one of the channels (digital, earned, social etc.) and developyour campaign's thematic focus to guide channel teams to develop compelling content & creative assets
• Analyzing data to drive optimization and innovation
• Navigating a matrixed organization, fostering collaboration, and ensuring alignment across teams
  
  

• 10+ years of experience in content marketing and integrated marketing, ideally in a B2B global professional services firm
• Demonstrated execution expertise in at least one marketing channel (e.g., email, social, SEO, advertising, events, earned media) – certifications are a plus
• Proven ability to lead integrated marketing efforts that drive awareness, engagement, and lead generation
• A track record of building and scaling global, multi-channel campaigns with measurable success
• Passion for experimentation, creativity, and continuously evolving best practices and market trends
• Track record in leading high performing teams
  
  

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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