Overview

Designation: Global Lead, Branding & Marketing - Oncology

Business Unit: Innovative Business

Function: Branding & Marketing

Location: Flexible (Europe or Emerging Markets)

Reporting to: Vice President & Lead – Commercial Oncology

This is an opportunity to cover a key leadership role as Glenmark undergoes a transformation toward innovation. The Global Lead, Branding & Marketing will focus specifically on Oncology covering existing as well as future in licensed product for NBE’s and NCE’s in Oncology.

Responsibilities

Innovation

• Support the ongoing development of the global brand strategy & positioning
• Structuring future commercial growth plans in Innovative Oncology
• Support the build of innovative digital marketing solutions down to a country level – leveraging the current/future CRM/SFA system plans
• Support adoption of specific marketing multi-channel digital programs
• Facilitate and proactively manage best practice sharing across countries
• Identify, with the rest of the team, potential gaps in the current portfolio and suggest additional focus areas or life cycle management activities

Operational Excellence

• Support the delivery of annual local/regional brand plans in alignment with Global Plans
• Provide strategic & tactical support to local teams to ensure successful launch preparation and execution to fully leverage business opportunities and respond to local needs.
• Managing internal dashboards to track discipline of execution across our businesses, and building senior leadership reports
• Ongoing review of marketing KPIs to ensure achievement and consulting with respective Marketing leads on remedial action required
• Review of relevant Market research – with mitigation tactics identified and agreed with local markets
• Re-evaluation of sales force deployment and Medical supporting needs

Stakeholder Management

• Drive dashboard discussions for external and internal sales and efforts of the oncology products
• Monitor country performance against agreed Sales & Marketing KPIs, and work with countries and the regions to identify opportunities for improvement
• Be the link between global branding and marketing, cross-functional teams and local marketing teams
• Work closely with cross functional team and affiliates to develop commercial strategy, tactics, & messaging platforms

Financial

• Working with key countries & regions to ensure financial performance for innovative assets
• Managing assigned marketing budget

Educational Qualifications

• Advanced degree in business, marketing

Experience

• Background in pharmaceutical marketing with a minimum 10+ years of overall experience, with at least 3-5 years in Oncology.
• Commercial dynamics and Sales experience in prescriber environment
• Exposure to Europe and Emerging Markets
• Brand management experience minimum 5 years
• Experience of pre-launch and launch activities in oncology
• Additional commercial experiences including digital, sales, market analytics, BI and commercial excellence
• Multi stakeholder project management and leadership experience, delivering results on time and within budget
• Fluency in written and spoken English (+ ideally 1other language)

Knowledge and Skills (Functional / Technical)

• A strong understanding of the pharma business, especially for innovative assets and biosimilars, with a proven record of collaborating with the various cross-functional teams in the decision-making process
• Strong understanding of oncology therapeutic area
• Ability to develop and implement sound marketing and digital strategies based on the vision of the company. Has superior analytical skills, strong commercial judgement and pragmatism. Demonstrated creativity and effectiveness in addressing major strategic challenges.
• Ability to work under pressure while preserving transparency, respectful behaviours, cross functional leadership and team work attitude.
• Exceptional communications skills (verbal and written)
• Solid knowledge of Marketing Strategic Planning
• Profound skills to create commercial strategies
• Ability to work in a matrix organization
• Excellent project management capabilities