Global Head of Marketing - Data Driven

This is a leadership role overseeing global marketing for a FinTech scale-up that serves financial institutions. The role is responsible for defining and delivering a global marketing strategy, building a high-performing team, and transforming marketing into a demand engine with measurable ROI.

Responsibilities

• Strategy & Ownership: Define and deliver a global marketing strategy aligned with revenue goals, ensuring pipeline growth and measurable ROI.
• Demand Generation & ABM: Design and execute targeted account-based marketing campaigns and lead lifecycle programs in collaboration with sales.
• Product Marketing & Intelligence: Develop compelling product messaging, competitive positioning, and go-to-market strategies for new launches.
• Operations & Martech: Drive adoption of leading marketing technologies and continuously optimise for efficiency and impact.
• Content, Website & SEO/SEM: Create differentiated, research-backed content and optimise digital channels for lead generation.
• Leadership & Culture: Build, scale, and motivate a high-performing UK/US marketing team with a focus on culture and ROI.

Requirements / Experience

• Proven track record of building data-driven marketing strategies that deliver measurable ROI.
• Experience in B2B financial services marketing, ideally within RegTech, FinTech, or SaaS.
• Strong experience with marketing analytics platforms (e.g., HubSpot) and growth experimentation at scale.
• Familiarity with AI-driven marketing tools and personalisation technologies.
• Strong leadership, team management, and cross-functional collaboration skills across international markets.
• Knowledge of capital markets and regulatory environments is highly desirable.

Interview Process

• Introductory call with HR
• First-stage interview with the CRO
• Meet-and-greet with the marketing team
• Final interview with the CEO and leadership team

Why Apply?

This is a rare opportunity to shape and lead the marketing function of a high-growth RegTech business, working closely with senior leadership to drive brand positioning, customer acquisition, and long-term growth.

Role Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Business Development
• Industries: Financial Services, Marketing Services, and IT Services and IT Consulting