Global Email Marketing Strategist

New Today

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location/Division Specific Information

Hybrid - Basingstoke, Hampshire

Discover Impactful Work:

Do you enjoy crafting dynamic and powerful email journeys that deliver the right message, to the right person, at the right time?

The Email Marketing Strategist reports to the Sr. Manager, e-Business and will be essential to the email marketing campaign planning and implementation process for the Thermo Fisher Scientific Microbiology Division.

In this role, you will collaborate with a cross-functional team made up of e-Business, market development, regional marketing, and product management colleagues, to design, launch, and analyze multifaceted engaging email strategies that nurture and convert leads into revenue.

A day in the Life:

  • Conceptualise, create, and implement email marketing campaigns.
  • Guide marketing team through email marketing standards
  • Build and update email campaigns, from concept and design to launch and analysis
  • Ensure appropriate review and approval of email campaign assets.
  • Maintain data quality in email database and support alignment with CRM system.
  • Leverage the marketing database for effective campaign segmenting and targeting.
  • Coordinate with marketing colleagues to ensure integration with other digital marketing channels and analytical tracking.
  • Generate reports, analyze results, derive insights, and develop strategies for how to improve future initiatives.
  • Ensure global compliance and opt-in policies across all email communications
  • Stay current and implement digital marketing trends

    • Keys to Success:

  • Proficient knowledge of email marketing
  • Creative and outside-the-box approaches to problem solving
  • Strong attention to detail, outstanding organizational capabilities
  • Strong communication skills
  • Exceptional project management

    • Education

  • Bachelor’s degree in marketing, digital marketing or related subject area preferred

    • Experience

  • Familiarity with Eloqua, AEM, desirable
  • Comfortable with scientific topics would be beneficial
  • Working in global matrix organization

    • Knowledge, Skills, Abilities

  • Experience using Eloqua at a system administrator level including data management (Marketo, HubSpot, and MarketingCloud would also be considered)
  • CRM experience
  • Excellent written English

    • Benefits

    We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

    Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

    Apply
    Location:
    Basingstoke
    Job Type:
    FullTime

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