Genesis Brand Marketing Specialist
New Today
OverviewBased in Leatherhead, Please check commute before applying! Genesis Brand Marketing Specialist. We’re seeking a Brand Marketing Specialist to drive impactful campaigns and support our retail network with the tools, assets, and insights they need to deliver results. Working with the Marketing Manager, agencies, and retailers, you’ll oversee projects from brief to delivery – ensuring campaigns are effective, on-brand, and optimised. You’ll manage creative assets such as brochures, POS, and advertising, while supporting digital activity including website updates and CRM campaigns. With a focus on brand compliance and premium customer experiences, you’ll also help prepare retailers and events to showcase Genesis at its best.ResponsibilitiesCreation and delivery of retail & fleet marketing campaigns to and for the Genesis retail network and fleet team.Campaigns you will work on include new model launches, Used car activity, tactical campaigns, quarterly campaigns which include media and creative propositions for the retail network to utilise.Assist in defining best practice and what is expected of the retail network to ensure commercial success.Work with the Marketing Manager and core agencies to develop and implement yearly plans for the delivery of marketing campaigns to the UK Retailer network. Act as a custodian in updating these plans quarterly.Work with the network facing ‘Genesis Retailer Marketing Services’ (GRMS) team by supporting them to deliver all key projects, with the Marketing Manager.Develop a strong working relationship with key marketing contacts in the retailer network to support on local campaign development and delivery.Work closely with the Digital Marketing Manager to ensure CRM campaigns, event pages and website updates are delivered in a timely manner to reflect the latest product propositions and customer offers.Support core stakeholders from across Genesis Motor UK to deliver key product and tactical campaigns, building relationships with a proactive approach from sales to product and ensuring a clear flow of knowledge.Support and enhance Affinity Marketing opportunity with relevant supplier.Support Marketing Manager with bi-Weekly European reporting to deliver clear insights and actions.Support to manage in alignment with Marketing Manager the annual retail marketing budget through raising purchase orders, processing invoices and reporting accordingly.With the support of the Marketing Manager, manage the submission of brand compliance requests via BMS.Monitor and analyse automotive competitor brand and marketing activity, as well as best in class activity from other industries, and provide insights and suggestions that can enhance our own retail marketing, events activity and campaigns.Support the ongoing development and communication of the Genesis brand guidelines, by being an advocate for brand consistency and compliance.Ensure GMUK and retailer screen content and physical POS materials are up to date and in accordance with current guidelines.Profile descriptionStrong analytical, planning, and organisational skillsGood presentation skillsAcute attention to detailProactive approach to work and passionate about delivering to high standardsAbility to multi-task and work across multiple projects simultaneouslyExperience of working with agency partners or suppliersConfident conscientious, dedicated, flexible and tenaciousA team player with strong interpersonal skillsAble to build positive collaborative relationships with your Hyundai colleagues, retailers, agencies, and suppliersCreative and able to contribute new ideas to enhance activityPrevious marketing focused experience either within a client or agency environment - working knowledge of Dealer/Retail/B2B marketing is desirable but not essentialWe offerCompetitive Salary & Benefits PackageHybrid Working (3 days office/2 days home)Private Medical InsuranceOffice Lunch Allowance25 Days Holidays plus Bank holidays with option to buy/sellGroup Income Protection & Life AssuranceFlexible Benefits & Retail DiscountPension 6% MatchedFree ParkingAccess to Hyundai & Genesis Sponsored eventsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and Public RelationsIndustries: Motor Vehicle Manufacturing
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- Location:
- Leatherhead, England, United Kingdom
- Job Type:
- FullTime