Fundamentals of Digital Marketing & Social Media

This interactive workshop will show you the digital marketing and social media areas you may need to focus on.

It will provide you with the fundamentals to raise the profile of your organisation and help to sell or promote your products and services using best practice digital marketing and social media techniques.

As part of the workshop, we will focus on practical topics that will provide results, as well as showcasing the importance of 'rich' media content that can be easily created by everyone. We will focus on Digital Automation to ensure your time is used effectively to run your business.

By the end of the session, you will be able to:

• Recognise the importance of a digital strategy
• Maximise social media, web and digital automation
• Enhance Search Engine Optimisation (SEO)

This workshop is for marketers, marketing managers or business owners who wish to build a digital marketing strategy and understand how to connect all the elements together.

You do not need any previous experience in digital marketing to attend. An awareness of social media platforms and your account details are preferred but not essential.

Workshop details:

• Date: 6 May 2026
• Location: The Mount Business & Conference Centre
• Time: 09:30 - 16:30
• Price: £225 +VAT

Cancellation policy:

• More than 3 weeks prior to the course start date - No cancellation fee payable.
• Less than 3 weeks prior to the course start date - 100% of total fees payable or free transfer.

Note: Substitute delegates will be accepted at any time at no cost. Full joining instructions for the course will be emailed to you at least five working days prior to the course.

To register your interest or for more information, contact us at 028 9016 0587 or via email at kate@aku.training.