Freelance b2b Marketing Lead, London

Freelance b2b Marketing Lead

23 Days Old

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Build the next chapter of R/GA in EMEA; one distinctive B2B story, one qualified lead, one brave brand move at a time

About R/GA

R/GA is an independent creative innovation company built for the intelligence age. We harness the power of design and technology to create more valuable experiences for people and brands. From reimagining interfaces with AI to launching entirely new platforms and services, we help organisations adapt to what’s next and shape what comes after. Our teams combine craft, curiosity and technology to deliver work that drives both business and human impact. At R/GA, we don’t just respond to change — we help shape it.

Scope and Impact

This role is central to R/GA’s ambition to grow and differentiate in the EMEA market. As our Freelance Marketing Lead, you’ll shape how R/GA shows up across the region positioning us to win the right clients, attract the right talent, and build a brand with long-term value. You’ll lead with a combination of strategic insight and hands-on craft, bringing clarity to our offer and creativity to our outreach.

This is a role for someone who thrives on challenge and autonomy, able to operate independently while actively contributing to a regional and global growth and MarComms team. You’ll be responsible for creating demand through bold brand positioning, compelling content, and high-performance lead gen. With your deep B2B experience and your fluency in marketing tools (especially Hubspot), you’ll turn stories into strategy and strategy into pipeline.

If you’re motivated by making an impact, building from the ground up, and redefining what B2B marketing can be in the creative industry, this is your opportunity.

Responsibilities

Brand Building & Storytelling

Lead the development of a distinctive regional B2B marketing strategy aligned to our global brand and EMEA business goals
Shape and execute content plans that demonstrate R/GA’s thought leadership and cross-discipline capabilities, from brand transformation to digital experience design
Manage editorial calendars and lead the development of thought pieces, campaigns, and social media content to amplify our voice in the region

Demand Generation & ABM (Account Based Marketing)

Design and deliver integrated marketing campaigns that attract, engage and convert high-value prospects
Own and optimise the marketing funnel from awareness through to MQLs, leveraging data to test and iterate
Build and manage R/GA paid LinkedIn ads and lead on the strategy for EMEA paid campaigns
Collaborate closely with Client Services to co-create ABM strategies and content that support key account growth and outreach
Lead content planning and development of R/GA’s external EMEA client facing newsletters.

Tools, Tech & Performance

Own and optimise our use of Hubspot for email marketing, CRM, workflow automation, and analytics
Track and report on KPIs across brand and performance efforts: engagement, reach, MQLs, conversion, ROI
Stay ahead of B2B marketing trends and technology, from AI content tools to personalisation platforms, and bring fresh thinking to our stack and strategy

Collaboration & Culture

Work in close partnership with the EMEA Growth Director, Client Services leads, and global brand and comms teams
Align regional efforts with global campaigns and ensure EMEA priorities are represented in global strategy
Contribute to a high-performing, open, and experimental culture across marketing and growth at R/GA

Knowledge & Skill

Must-Haves

6+ years’ experience in B2B marketing within an agency, consultancy, or services-based business
Strong background in demand generation, content marketing, and brand storytelling
Proven track record with Hubspot, ideally across both CRM and marketing automation
Confident managing integrated campaigns from strategy to execution
Excellent writing, editing, and messaging skills, with attention to voice and clarity
Self-starter, highly organised, and comfortable working across distributed teams

Nice-to-Haves

Experience with account-based marketing (ABM) strategy and implementation
Familiarity with marketing in EMEA markets, including localisation and platform behaviour
Background in creative industries, digital transformation, or strategic consulting
Experience with content tools (e.g. Figma, Canva, Notion) or basic design/layout know-how

Relationships

Works closely with: EMEA Growth Director, SVP Global Head of Communications, Client Services, Strategy, and Creative Leadership
Partners with: Global Brand & Marketing Team, EMEA Comms and PR functions
Engages with: Marketing vendors, event producers
Influences: Business development, pipeline strategy, and market perception

Diversity

Everyone is welcome at R/GA, and we are committed to empowering our talent to bring their authentic self to work. If you have any requests or requirements to support you throughout this recruitment process, please let us know.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Advertising Services

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London, England, United Kingdom 2 days ago