LocationLondon, United KingdomEmployment TypeFull timeDepartmentMarketingField Marketing SpecialistKey Responsibilities:Be the regional marketer for our gritty, high-performing UK sales team based in London. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talksOwn and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow upDevise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematicsWork with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign contentCreate targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyersOwn local pages for website including regional specific content such as compliance and thought leadershipDrive and deliver a strong customer story pipeline, both written and videoSupport sales teams in targeted enterprise account outreachImprove lead capture processes and stringent lead aging processes across the teamRequired Skills:Generalist marketing experience supporting a dedicated regionExperience organising and participating in events and conferencesExposure to marketing and sales tech including email platforms, CRM, designImaginative on campaign tactics and execution to help Heidi cut throughStrong content creation skills, good instinct for design and great writing prowessHighly detail orientated with excellent follow throughLoves working in the office with a passionate, competitive sales team #J-18808-Ljbffr