Event Marketing Manager (FTC)

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Join to apply for the Event Marketing Manager (FTC) role at dmg events: Energy Portfolio4 days ago Be among the first 25 applicantsJoin to apply for the Event Marketing Manager (FTC) role at dmg events: Energy PortfolioGet AI-powered advice on this job and more exclusive features.PLEASE NOTE: This is a 6 month Fixed Term Contract***PLEASE NOTE: This is a 6 month Fixed Term Contract***Job PurposeThe Marketing Manager will carry out the marketing activities for an energy event , playing a pivotal role in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role demands a strategic thinker, capable of creating tailored, high-impact campaigns that align with the event's mission.The role encompasses traditional and innovative marketing approaches with the primary goal of increasing our reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR.The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives.Key AccountabilitiesCampaign Development & ExecutionDesign and execute integrated marketing campaigns tailored to the localised market.Align campaigns with international strategies, focusing on sponsor and attendee engagement.Develop and maintain a marketing plan covering all phases of the event cycle.Localize global campaigns to suit the cultural, linguistic, and business nuances of the market.Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels.Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised energy market sensitivities.Incorporate case studies or success stories from local companies to build local trust and resonancePerformance MetricsUse Monday.com for project management, ensuring all activities meet deadlines and KPIs.Share weekly reports outlining completed activities and upcoming plans.Stakeholder CollaborationWork closely with sales teams to generate exhibitor and sponsorship leadsCollaborate with conference production to develop content-led campaigns around event themesPartner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.Data-Driven StrategyUtilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging.Implement real-time performance tracking and optimize campaigns based on actionable insights.Regularly assess attendee feedback and campaign data to inform future strategies.Collaborate with the data team to create a cyclical data strategy.Analyse and segment audience data to maximise engagement and ROI.Localized Content CreationLead the production of localised marketing materials, including brochures, email campaigns, and social media posts.Supervise translations and ensure consistency in tone and messaging across all communications.Work with graphic design teams to develop culturally relevant visual content.Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.Networking & EngagementPromote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Energy Networking, and the Official Welcome Reception to the local market to ensure attendance.Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.Cross-Functional CollaborationAct as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications.Maintain strong alignment with dmg events’ global portfolio, ensuring consistency with the branding and objectives of sister events.Media & PRManage media partnerships, press releases, and on-site media coordination.Conduct an in-depth analysis of dmg events and the Energy Summit’s portrayal in localised media, pinpointing any gaps between intended and actual perceptions.Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly.Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.Enhanced Informational Resources & Event ManagementProduce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event.Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms.Activate advocacy plans to amplify reach through stakeholder networks.Post-Event Engagement PlansUse attendee feedback and analytics to shape targeted campaigns for the Energy Summit & Exhibition 2026.Prepare and present a full post-event review of activities completedCreate a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closingQualifications, Experience, & SkillsMinimum Qualifications and Knowledge: Marketing qualification preferred.Minimum Experience: 2+ years in mid-level event marketing.Job-Specific SkillsStrategy development and critical path analysis.Database utilization for direct marketing campaigns.Management of mobile apps and online registration systems.People management skills.Website user experience optimization.Budget management across various marketing channels.Proficiency in MS Office Suite.Excellent interpersonal, negotiation, and relationship-building skills.Attention to detail.Experience with email service providers (ESP) for email campaigns.Behavioural CompetenciesStrong leadership and time management skills.Professionalism and reliability.Teamwork and collaboration.dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketing and SalesIndustriesEvents ServicesReferrals increase your chances of interviewing at dmg events: Energy Portfolio by 2xGet notified about new Event Marketing Manager jobs in Kensington, England, United Kingdom.Kensington, England, United Kingdom 4 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoUrban Outfitters Brand Marketing DirectorLondon, England, United Kingdom 13 hours agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 weeks agoGreater London, England, United Kingdom 1 week agoCity Of London, England, United Kingdom £50,000.00-£60,000.00 3 days agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 10 hours agoLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 5 days agoEvents Brand Marketing Manager (EU Live Event & Sports)London, England, United Kingdom 3 days agoLondon, England, United Kingdom 1 day agoLondon, England, United Kingdom 4 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoLondon, England, United Kingdom 1 week agoDigital and eCommerce Marketing Senior Director (m/f/d) – Western EuropeLondon, England, United Kingdom 1 week agoGreater London, England, United Kingdom £40,000.00-£50,000.00 9 hours agoWe’re unlocking community knowledge in a new way. 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Location:
London, England, United Kingdom
Job Type:
FullTime

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