Event Marketing Executive - BSI

The Acre, Covent Garden, London – Hybrid 1-2 days a week.

About The Role
This opportunity is to join our Knowledge Solutions Marketing team as a Marketing Executive supporting both digital and in-person events. The role focuses on increasing event acquisition, maximizing lead generation, and ensuring successful execution of events to drive attendance and engagement.

Responsibilities

• Collaborate with the wider marketing team to maximise event support and opportunities before, during and after events.
• Partner with marketing to pilot and track event-specific sales initiatives, including testing promotional codes, while capitalising on opportunities for revenue generation.
• Drive registrations and attendance at webinars and physical events, ensuring high registration-to-attendee conversion rates.
• Work with the Senior Marketing Manager, Marketing Executives, Sector and Committees Managers and Event Managers to plan, schedule and deliver a year-round calendar of event campaigns.
• Execute end-to-end marketing campaigns across the full marketing mix, including digital channels, email, content, social, PR, ads, and trade media, tailored to event promotion.
• Brief and manage copywriters and content creation for event marketing, including landing pages and event collateral.
• Support the logistics and coordination of event delivery, liaising with internal events and marketing teams and external event organisers. Some travel may be involved as required.
• Track, analyse, and report on event performance metrics including registration, attendance, lead generation, and conversion.
• Use analytics tools (Google Analytics, Pardot, LinkedIn Ads, etc.) to evaluate campaign effectiveness and optimise future event marketing activities.
• Monitor audience engagement and provide insights to inform continuous improvement.
• Share outcomes and insights from events with marketing, sales, and product teams.
• Collate and communicate customer and attendee feedback to support future event planning and campaign improvements.
• Stay informed on new event marketing trends, tools, and best practices to enhance campaign delivery.

To Be Successful In The Role, You Will Have

• Demonstrable experience within a similar marketing-based role.
• Strong evidence of stakeholder engagement and management.
• A good understanding of project management in relation to events.
• Highly organised with strong attention to detail.
• Ability to work on multiple event marketing requirements at the same time.

Nice to Have

• Marketing experience with Google Ads.
• Previous experience working in events or event-specific marketing.
• Previous experience with “Go To Webinar” or similar platforms.

Grow your career and expand your skills at BSI. We offer opportunities to work across industries and globally, with ongoing training and development. Benefits include flexible working, 27 days’ annual leave, paid sick leave, bank holidays, health and life insurance, pension with company contribution, and other flexible benefits.

We’re building an organisation that meets tomorrow’s challenges. We’re focused on the future and looking for people who want to grow with us. At BSI, you’ll find a workplace where everyone can flourish and thrive, where innovation is encouraged and learning is part of everyday work. You’ll contribute to work that shapes industries and enhances lives—and take pride in what you do.

D&I Policy
The world needs fresh thinking and new perspectives. At BSI, we’re committed to a collaborative environment where everyone can contribute. If you have a disability or health condition, please let us know if you need any reasonable adjustments to the recruitment process.

About Us
BSI is a business improvement and standards company with a long history of positive impact on organizations and society. We partner with clients in 195 countries and engage with a global community of experts and professionals. Our core values are Client-Centricity, Agility, and Collaboration. BSI is an Equal Opportunity Employer dedicated to a diverse and inclusive workplace.