European Shopper Marketing Controller

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European Shopper Marketing Controller

Oxfordshire based

Hybrid Working (with frequent European travel)

Are you ready to lead and shape the Shopper Marketing strategy for a prominent player in the Drinks industry across Europe?

Do you excel in crafting innovative activation plans that drive business growth and align with brand objectives?

The Advocate Group are working with a B Corp Drinks business that has a range category leading products. They pride themselves on having a people first approach and are making huge moves in the UK and Globally!

As the European Shopper Marketing Controller, you will play a pivotal role in driving the shopper marketing efforts, collaborating with cross-functional teams to deliver best-in class activation plans.

Key Responsibilities:

  • Develop and implement Shopper Marketing strategy for Europe.
  • Lead and develop a pan-European Shopper Marketing team.
  • Create and execute tailored activation plans across markets, channels, and customers.
  • Align strategy with brand and category plans to achieve business objectives.
  • Optimise resource allocation within agreed budgets.
  • Drive best-in-class execution at the point of purchase.
  • Define and monitor shopper marketing KPIs for campaign success.
  • Manage budgets and agency relationships effectively.
  • Support sales team in developing annual account plans.
  • Review and evaluate market, channel, and customer performance.
  • Lead introduction of new brands/products/packs.
  • Provide clear leadership and development opportunities for team members.

    • About you:

  • Multi-Market Shopper or Customer marketing experience
  • Proven experience in the FMCG industry at a senior level.
  • Knowledge of the drinks industry with a passion for consumer-led brands
  • Strong commercial acumen, familiar working with sales/commercial counterparts
  • Proven leader who is comfortable managing direct reports remotely.

    • If you’re ready to lead and shape the future of Shopper Marketing across Europe and drive business growth in a dynamic consumer goods company, we want to hear from you!

    Please get in touch with Erin Lewis or click “Apply Now” to be considered for this vacancy.

    02078718000

    erin.lewis@advocate-group.co.uk

    The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

    We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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    Location:
    Oxfordshire
    Job Type:
    FullTime

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