Email Performance Assistant Marketing · St Albans, UK
New Yesterday
Overview:We are seeking a motivated and detail-oriented Email Performance Assistant to support the day-to-day execution and optimisation of emaildeliverability initiatives. Reporting directly to our Email DeliverabilitySpecialist, this role is ideal for someone with a solid foundation in emailmarketing who is looking to deepen their expertise in deliverability andsender reputation.Key Responsibilities:Assist with the management and warm-up of multiple dedicated IPaddresses (currently 50+) across various email platforms.Support the setup, submission, and maintenance of sendercertification processes, specifically Return Path (Validity SenderCertification).From a deliverability perspective, help manage email campaignstrategy including template preparation, audience segmentation,and data hygiene.Contribute to deliverability monitoring and troubleshooting incollaboration with our Email Deliverability Lead.Coordinate with developers and design teams to ensure associatedwebsites and landing pages meet email best practices.Use Everest or equivalent tools to monitor inbox placement,engagement metrics, and sender reputation.Analyse and report on key email performance metrics (open rates,click rates, bounce rates, etc.).Maintain accurate documentation of domain/IP configuration, emailauthentication, and warm-up progress.Stay up to date with email industry trends, ISP policy changes, anddeliverability best practices.The ideal candidate:Minimum 12 months of experience in email marketing, ideallywithin a fast-paced or high-volume environment.Hands-on experience with email campaign management, including:- Email content creation and layout- CRM/data segmentation and targetingoPerformance reporting and analysisFamiliarity with core deliverability concepts (e.g. authentication,spam traps, blocklists, engagement metrics).Previous experience working with at least one major ESP, ideally:- Dotdigital- Adestra- SendGridExposure to or understanding of Return Path sender certification(Validity) is highly desirable, as it forms a core part of the role.Experience using deliverability tools/platforms such as Everest orPostmaster Tools is an advantage.Understanding of sender reputation and inbox placementprinciples.Familiarity with DNS configuration and records (SPF, DKIM,DMARC, etc.) is ideal.Familiarity with IP and Domain warm-up strategiesBroader digital marketing knowledge (e.g. SEO, PPC, social) is aplus.Personal Attributes:Highly organised with excellent attention to detail.Analytical mindset and comfortable working with data.Willingness to learn and develop under expert guidance.Proactive, dependable, and collaborative.Must be based within a 45-minute drive of St AlbansHold a valid UK driver’s license and access to a personal vehicleMust have the right to work in the UK without sponsorship
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- Location:
- St Albans, England, United Kingdom
- Job Type:
- FullTime