Email Marketing Specialist

Location: London

Reports to: Marketing Campaign Director

Temporary Contract – 3 or 6 months with a view to extend

Who we are

We’re a dynamic and rapidly expanding Corporate Services Group, led by our passionate founder and CEO. With a thriving customer base of over 500,000 and consistent growth of 20% year-on-year, we're shaking up the business services space. From Company Formation and Legal Support to Virtual Offices, we provide everything businesses need to start, grow, and succeed. Profitable, innovative, and customer-obsessed, we’re on a mission to redefine how modern businesses are supported—and we’re looking for driven individuals to grow with us.

Job Summary

We’re looking for a proactive and detail-oriented Email Marketing Specialist to develop, plan, build, and optimise high‑performing email campaigns. You’ll work closely with the Marketing Campaign Director and liaise with internal teams to execute campaigns end‑to‑end, from audience segmentation, copy writing/editing, and build, to QA, launch, testing, and reporting. If you love driving impactful, data-backed automated journeys that drive growth and retention, this role is for you.

What You’ll Own & Lead:

• Intake, triage, and prioritise incoming requests from internal teams; set clear timelines and expectations, communicate status, and manage approvals and stakeholders through to delivery (balancing BAU sends, automated journeys, and ad‑hoc campaigns).
• Own campaign execution across the email lifecycle: onboarding, education, cross‑sell/upsell, renewals, win‑back, newsletters, and one‑off promos.
• Build segments and dynamic audiences based on campaign requirements.
• Develop automated workflows and triggered programs (e.g., multi‑step drips, event‑based journeys, transactional/operational comms).
• Write and edit clear, on‑brand copy; assemble emails with modular templates; collaborate with content/design on visuals and tone.
• Run A/B and multivariate tests (subject lines, content, timing, offers); document insights, roll out winners, and apply learnings to campaign strategy
• Monitor and improve deliverability (list hygiene, sunsetting, domain authentication, IP/warmup strategy); manage consent and preferences (GDPR).
• Report on performance (deliverability, engagement, conversions, revenue impact); create dashboards and translate insights into actions.
• Enforce QA checklists to ensure campaigns are responsive and accessible.
• Support broader omni‑channel campaigns (email + SMS) and contribute to continuous program innovation.

What You Bring to the Table

• 3+ years executing high‑performing email programs in a B2B, services, or SaaS environment.
• Proven experience with marketing automation/ESP platforms (Customer.io preferred; experience with Braze/Iterable/Klaviyo/HubSpot a plus).
• Skilled at building automated journeys, event‑based triggers, and complex segmentation.
• Strong grasp of email best practices: copywriting, design, segmentation, personalisation, deliverability, accessibility, consent and data privacy (GDPR).
• Proficient in A/B testing, experimentation frameworks, and performance analysis (UTMs, attribution basics).
• Basic knowledge of HTML/CSS for email and modular template systems; familiarity with Litmus/Email on Acid is a plus.
• Data fluency: confident in building reports and dashboards; basic SQL or API/webhook familiarity is a bonus.
• Excellent writing and editing skills; strong attention to detail; keen eye for brand consistency.
• Working knowledge of GDPR, CAN-SPAM, and other compliance requirements.
• Experience collaborating cross-functionally with content creators, designers, and CRM teams.
• Organised self‑starter who can manage multiple campaigns, deadlines, and stakeholders.
• Team player attitude, with a willingness to support and take direction from senior marketing leads.
• Proactive and curious, staying current with email marketing trends, tools, and emerging best practices

Who You’ll Be Working With

You’ll be surrounded by passionate, talented changemakers with big ambitions—not just for our business but for our world. Our teams are based remotely and on-site in London and Glasgow, and you’ll be the critical cultural connector between them all. We're a company striving for best-in-class service through empathy, integrity, and innovation—and we want you to be the voice and leader who helps us get there.

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.