This range is provided by Ruby Magpie. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeRole: CRM Executive/ManagerDepartment: E-commerceLocation: Central London / HybridUp to £40kAbout the CompanyWe are recruiting for a high-growth, premium brand. It operates across both product and travel verticals, with a focus on technical consumer goods and transformational luxury travel. The business is expanding its CRM team to support long-term customer engagement across it's ecommerce offerings.The RoleThis is a hands-on and strategic CRM Executive or Manager role, ideal for someone with at least three years of experience in CRM or lifecycle marketing roles. You’ll own and execute campaigns that span welcome journeys, post-purchase flows, and ongoing engagement, using Klaviyo and Shopify to manage, personalise and optimise all CRM activity.You’ll be responsible for growing customer retention and loyalty through intelligent, data-led campaigns. The role spans email, SMS, and first-party data strategy, supporting both premium product sales and high-value service/event participation.Key ResponsibilitiesBuild and manage a first-party data strategy, evolving the CRM database into a core brand assetCreate and optimise automated customer lifecycle journeys – including welcome, cross-sell, loyalty, and win-back flowsDeliver campaign and always-on communications via email and SMS using KlaviyoSegment audiences using Shopify data to create personalised communications based on behaviour and intentCraft messaging that supports both technical product details and emotive storytellingCollaborate across e-commerce, creative, product, and experiential teams for joined-up deliveryManage the CRM calendar to align with product launches, customer journeys, and marketing momentsRun A/B testing and continually refine strategy based on campaign performanceAnalyse metrics and report on engagement, retention, and customer lifetime valueEnsure GDPR compliance and best practice in data handlingSupport the wider marketing and CX teams as neededAbout YouYou’re a commercially minded CRM specialist with a passion for creating meaningful customer experiences. You’re just as comfortable interpreting data as you are crafting copy, and you thrive in premium, purpose-led environments. You’re confident building CRM programmes from the ground up and want to make your mark within a growing, creative brand.Experience Required3+ years’ experience in CRM, email, or lifecycle marketingStrong track record in ecommerce or direct-to-consumer rolesExperience balancing product-based campaigns with longer-term engagement strategiesHistory of building customer journeys, segmentation strategies, and optimising lifecycle flowsExperience working in fast-paced or scaling environmentsCross-functional collaboration with brand, ecommerce, product and creative teamsDemonstrable ownership of campaign KPIs, data strategy, or CRM calendarTools & KnowledgeAdvanced experience with Klaviyo (automations, segmentation, testing, analytics)Proficient with Shopify data and using it for behavioural segmentationWorking knowledge of GDPR, deliverability best practice, and opt-in data managementBonus: exposure to Zendesk or similar CX platformsSkills & StrengthsStrategic mindset with strong technical CRM foundationData literate – able to analyse performance and optimise based on resultsConfident working across physical product and experience-led customer journeysAble to develop emotionally resonant, insight-led messagingComfortable managing budgets, calendars, and multichannel campaignsHighly collaborative, proactive, and commercially awarePassion for brand storytelling, customer behaviour, and purpose-driven businesses25 days holiday, with increases based on tenureOption to purchase additional holiday daysEnhanced maternity and paternity payCompany sick pay and pension contributionGroup Life Assurance (3x salary)Employee Assistance Programme and Virtual GP accessAnnual product allowance and staff discountFriends and family discountSeniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and AdvertisingIndustriesRetail Apparel and Fashion, Travel Arrangements, and Marketing ServicesReferrals increase your chances of interviewing at Ruby Magpie by 2xGet notified about new Email Marketing Specialist jobs in London Area, United Kingdom.London, England, United Kingdom 2 weeks agoGreater London, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 2 weeks agoKingston Upon Thames, England, United Kingdom 5 days agoLondon, England, United Kingdom 4 months agoEmail Marketing Associate - InternationalLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 3 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 5 days agoLondon, England, United Kingdom 1 year agoLondon Area, United Kingdom £40,000.00-£45,000.00 1 month agoLondon Area, United Kingdom £40,000.00-£45,000.00 1 month agoLondon, England, United Kingdom 3 weeks agoEmail Marketing Associate at Insurtech InsightsLondon, England, United Kingdom 6 months agoLondon, England, United Kingdom 2 weeks agoEmail Marketing Associate at Retail InsightsLondon, England, United Kingdom 6 months agoLondon, England, United Kingdom 2 weeks agoEmail Marketing Associate at Insurtech InsightsLondon, England, United Kingdom 6 months agoEmail Marketing Associate at Retail InsightsLondon, England, United Kingdom 6 months agoLondon, England, United Kingdom 6 months agoLondon, England, United Kingdom 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr